MOTORSPORT MANAGEMENT
A complete full Motorsport Management program. Learning direct from the best profiles inside the industry. Detailed and with lots of resources to help you create and lead your own project
Syllabus
What it is the Motorsport Management
What you will find
FREE PREVIEWGood to know before we start
SYLLABUS MOTORSPORT MANAGEMENT
How do we support you?
The Motorsport MBA Networking and community
Join our LinkedIn group
We want to know you better!
Meet the Founder in our welcome webinar
Introduction
Races
*Hyundai Motorsport - What a winning team should have
Business
R&D
Passion
Management
*CUPRA - what really means Motorsport Management
*Roger from ABT - Team Manager key points
1.Different Teams
Intro Different Race Teams
Different Teams, how they work - Factory
CUPRA case - How do you chose a racing car?
Semi Factory Teams
Semi Factory Teams 2
Private Teams
Recap
*LCR case - Team
*ABT case - Team
*WRT case - Team
PPTX - Team Structure sample
2.Team structure - Team Managers
3.Employment types
4. Race day by day
Intro & Budget
*ABT case - key points
When, Where, what, why / Rules / vehicles
*How to enter in a championship (MotoGP)
*CUPRA case - How to take as much advantage as possible?!
*Alfa Romeo Racing Orlen F1 case - Grey areas
Team Structure & Drivers/Riders
Sponsors + social +race Calendar + recap
Teams Structure - Selection Team Members
*Hyundai Motorsport case - Team structure
*CUPRA case - Team structure and roles
What a team needs
Race day by day 1
Race day by day 2
The PDCA method
EXCEL - PDCA sample
*Formula E case - Rent vs buy - why?
*Formula E case - Be Local
5.How set up a Team
QUIZ (10 questions)
6.travel plan
Intro Travel Plan (Day by Day)
Travle plan
*HRC travel (MotoGP case)
Race Calendar
Team Staff Documentation
*Dedicated services
*Team clothing - Ruben
7.Logistics Shipments
*Coordinator - Ruben
Shipments Intro
*FORMULA E case - Logistics key points
*Equipment check - Ruben
Shipments types
*MotoGP Logistics - Ruben
Shipments documentation
*Logistics Key points before do anything
Logistics supplier
Shipment docs recap
Shipment Insurances
*Bonus CUPRA case - Logistics
*Logistics important points
QUIZ (16 questions)
Technical side
*LCR case - Importance of technical side being a private team
*R&D, testing and other managing aspects
*R&D development and direction
*Why a F1 team is more competitive than another one?
*Meetings & debriefings for technical side
8.Marketing - Sponsorship
*CUPRA case - Racing is a marketing tool
Intro
*Alfa Romeo Racing Orlen Social media - How to make it work
Digital Media
*Alfa Romeo Racing Orlen - Media tips
Sales - Marketing
Branding & Hospitality
*Hospitality case - how is use it
*CUPRA case - Branding
*Formula E Sales business model
*LCR - the "WOW" marketing
Press release
Sponsors
*LCR - How to find sponsors?
*SQN case - Finding sponsors
Sponsors key concepts
*SQN case - how to approach?
*MOTUL - Sponsorship selection
Presentation
*Williams Racing - How to create a powerful proposal?
*Williams Racing - Key points to find and to keep sponsors
Guide - F1 Strategic plan presentation
QUIZ (8 questions)
9.Managing Tips
*Managing people - Vincent Vosse
Time Managing tips
*LCR case -Key points for managing a Team
*Cupra case - Win as a Team!
External relationships - Teams/organizer/Promoter Relationship
Brand/Factory/shareholders relationships
*Andrea Adamo - Team Principal role
Workshop-Race Prep
Meetings
*Beat Zehnder - Meetings with different departments
Budget - breaking down the budget
*LCR - Budget management
Core Roles to run a team
Cruise Control
*Beat Zehnder F1 Team Manager - what you are dealing with
EXCEL - Budget season sample
QUIZ (9 questions)
Factors for analysis in a business model
Value proposition
Barriers to entry
MVP quick experiments (13min)
The key is to be prepared
The 8 key questions
What is a leader - Leadership styles (11min)
Types of organizational structures
The candidate selection process (15min)
QUIZ (14 questions)
10.Leadership
Staff contracts
*CUPRA case - Drivers and team contracts
Riders/Drivers contracts
*Diego contract key points
*Diego - personal MotoGP rider manager
*Alfa Romeo Racing Orlen - Contracts
Crew/staff/mechanic base contract
Driver/Rider base contract
QUIZ (6 questions)
*ROGER - Transition from Engineer to Head of Team Management
Why? Is the right project for you?
Start your project
Projects Analysis (Formula E - Extreme E - MotoE - Moto2 - Cups)
*How a Promotion Cup is working? - Handan
*Motorsport is dangerous! Formula E
*Mistakes how to deal with - Andrea Adamo
*Mistakes Advice - Roger Kohler
*Andrea Adamo advice
*Advice & perspective - Vincent Vosse
*How to start Advice - Romain
*Don't be scare for ask for advice - Jaime Pauig
*Skills for a managing position - Handan
Join and share!
We support you in your project
what's next?
Will finish on