Motorsport Management Course curriculum

Syllabus

  • 1

    BEFORE WE START

    • What it is the Motorsport Management

    • What you will find

      FREE PREVIEW
    • Good to know before we start

    • SYLLABUS MOTORSPORT MANAGEMENT

    • How do we support you?

    • The Motorsport MBA Networking and community

    • Join our LinkedIn group

    • We want to know you better!

    • Meet the Founder in our welcome webinar

  • 2

    1) MOTORSPORT BASICS EXPLAINED

    • Introduction

    • Races

    • *Hyundai Motorsport - What a winning team should have

    • Business

    • R&D

    • Passion

    • Management

    • *CUPRA - what really means Motorsport Management

    • *Roger from ABT - Team Manager key points

  • 3

    3) KEY CONCEPTS TO SET UP A TEAM

    • 3.Employment types

    • 4. Race day by day

    • Intro & Budget

    • *ABT case - key points

    • When, Where, what, why / Rules / vehicles

    • *How to enter in a championship (MotoGP)

    • *CUPRA case - How to take as much advantage as possible?!

    • *Alfa Romeo Racing Orlen F1 case - Grey areas

    • Team Structure & Drivers/Riders

    • Sponsors + social +race Calendar + recap

    • Teams Structure - Selection Team Members

    • *Hyundai Motorsport case - Team structure

    • *CUPRA case - Team structure and roles

    • What a team needs

    • Race day by day 1

    • Race day by day 2

    • The PDCA method

    • EXCEL - PDCA sample

    • *Formula E case - Rent vs buy - why?

    • *Formula E case - Be Local

    • 5.How set up a Team

    • QUIZ (10 questions)

  • 4

    2) TEAMS

    • 1.Different Teams

    • Intro Different Race Teams

    • Different Teams, how they work - Factory

    • CUPRA case - How do you chose a racing car?

    • Semi Factory Teams

    • Semi Factory Teams 2

    • Private Teams

    • Recap

    • *LCR case - Team

    • *ABT case - Team

    • *WRT case - Team

    • PPTX - Team Structure sample

    • 2.Team structure - Team Managers

  • 5

    4) TRAVEL

    • 6.travel plan

    • Intro Travel Plan (Day by Day)

    • Travle plan

    • *HRC travel (MotoGP case)

    • Race Calendar

    • Team Staff Documentation

    • *Dedicated services

    • *Team clothing - Ruben

  • 6

    5) LOGISTICS

    • 7.Logistics Shipments

    • *Coordinator - Ruben

    • Shipments Intro

    • *FORMULA E case - Logistics key points

    • *Equipment check - Ruben

    • Shipments types

    • *MotoGP Logistics - Ruben

    • Shipments documentation

    • *Logistics Key points before do anything

    • Logistics supplier

    • Shipment docs recap

    • Shipment Insurances

    • *Bonus CUPRA case - Logistics

    • *Logistics important points

    • QUIZ (16 questions)

  • 7

    6) TECHNICAL SIDE

    • Technical side

    • *LCR case - Importance of technical side being a private team

    • *R&D, testing and other managing aspects

    • *R&D development and direction

    • *Why a F1 team is more competitive than another one?

    • *Meetings & debriefings for technical side

  • 8

    7) MARKETING

    • 8.Marketing - Sponsorship

    • *CUPRA case - Racing is a marketing tool

    • Intro

    • *Alfa Romeo Racing Orlen Social media - How to make it work

    • Digital Media

    • *Alfa Romeo Racing Orlen - Media tips

    • Sales - Marketing

    • Branding & Hospitality

    • *Hospitality case - how is use it

    • *CUPRA case - Branding

    • *Formula E Sales business model

    • *LCR - the "WOW" marketing

    • Press release

  • 9

    9) MANAGEMENT

    • 9.Managing Tips

    • *Managing people - Vincent Vosse

    • Time Managing tips

    • *LCR case -Key points for managing a Team

    • *Cupra case - Win as a Team!

    • External relationships - Teams/organizer/Promoter Relationship

    • Brand/Factory/shareholders relationships

    • *Andrea Adamo - Team Principal role

    • Workshop-Race Prep

    • Meetings

    • *Beat Zehnder - Meetings with different departments

    • Budget - breaking down the budget

    • *LCR - Budget management

    • Core Roles to run a team

    • Cruise Control

    • *Beat Zehnder F1 Team Manager - what you are dealing with

    • EXCEL - Budget season sample

    • QUIZ (9 questions)

  • 10

    8) SPONSORSHIP

    • Sponsors

    • *LCR - How to find sponsors?

    • *SQN case - Finding sponsors

    • Sponsors key concepts

    • *SQN case - how to approach?

    • *MOTUL - Sponsorship selection

    • Presentation

    • *Williams Racing - How to create a powerful proposal?

    • *Williams Racing - Key points to find and to keep sponsors

    • Guide - F1 Strategic plan presentation

    • QUIZ (8 questions)

  • 11

    10) LEADERSHIP

    • Factors for analysis in a business model

    • Value proposition

    • Barriers to entry

    • MVP quick experiments (13min)

    • The key is to be prepared

    • The 8 key questions

    • What is a leader - Leadership styles (11min)

    • Types of organizational structures

    • The candidate selection process (15min)

    • QUIZ (14 questions)

    • 10.Leadership

  • 12

    11) CONTRACTS

    • Staff contracts

    • *CUPRA case - Drivers and team contracts

    • Riders/Drivers contracts

    • *Diego contract key points

    • *Diego - personal MotoGP rider manager

    • *Alfa Romeo Racing Orlen - Contracts

    • Crew/staff/mechanic base contract

    • Driver/Rider base contract

    • QUIZ (6 questions)

  • 13

    12) ENTREPRENEURSHIP

    • *ROGER - Transition from Engineer to Head of Team Management

    • Why? Is the right project for you?

    • Start your project

    • Projects Analysis (Formula E - Extreme E - MotoE - Moto2 - Cups)

    • *How a Promotion Cup is working? - Handan

  • 14

    >FINAL REVIEW<

    • *Motorsport is dangerous! Formula E

    • *Mistakes how to deal with - Andrea Adamo

    • *Mistakes Advice - Roger Kohler

    • *Andrea Adamo advice

    • *Advice & perspective - Vincent Vosse

    • *How to start Advice - Romain

    • *Don't be scare for ask for advice - Jaime Pauig

    • *Skills for a managing position - Handan

    • Join and share!

    • We support you in your project

    • what's next?

€499 Special price,

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