What it is the Motorsport Management

Good to know before we start

SYLLABUS MOTORSPORT MANAGEMENT

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The Motorsport MBA Networking and community

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Meet the Founder in our welcome webinar

Introduction

Races

*Hyundai Motorsport - What a winning team should have

Business

R&D

Passion

Management

*CUPRA - what really means Motorsport Management

*Roger from ABT - Team Manager key points

1.Different Teams

Intro Different Race Teams

Different Teams, how they work - Factory

CUPRA case - How do you chose a racing car?

Semi Factory Teams

Semi Factory Teams 2

Private Teams

Recap

*LCR case - Team

*ABT case - Team

*WRT case - Team

PPTX - Team Structure sample

2.Team structure - Team Managers

3.Employment types

4. Race day by day

Intro & Budget

*ABT case - key points

When, Where, what, why / Rules / vehicles

*How to enter in a championship (MotoGP)

*CUPRA case - How to take as much advantage as possible?!

*Alfa Romeo Racing Orlen F1 case - Grey areas

Team Structure & Drivers/Riders

Sponsors + social +race Calendar + recap

Teams Structure - Selection Team Members

*Hyundai Motorsport case - Team structure

*CUPRA case - Team structure and roles

What a team needs

Race day by day 1

Race day by day 2

The PDCA method

EXCEL - PDCA sample

*Formula E case - Rent vs buy - why?

*Formula E case - Be Local

5.How set up a Team

QUIZ (10 questions)

6.travel plan

Intro Travel Plan (Day by Day)

Travle plan

*HRC travel (MotoGP case)

Race Calendar

Team Staff Documentation

*Dedicated services

*Team clothing - Ruben

7.Logistics Shipments

*Coordinator - Ruben

Shipments Intro

*FORMULA E case - Logistics key points

*Equipment check - Ruben

Shipments types

*MotoGP Logistics - Ruben

Shipments documentation

*Logistics Key points before do anything

Logistics supplier

Shipment docs recap

Shipment Insurances

*Bonus CUPRA case - Logistics

*Logistics important points

QUIZ (16 questions)

Technical side

*LCR case - Importance of technical side being a private team

*R&D, testing and other managing aspects

*R&D development and direction

*Why a F1 team is more competitive than another one?

*Meetings & debriefings for technical side

8.Marketing - Sponsorship

*CUPRA case - Racing is a marketing tool

Intro

*Alfa Romeo Racing Orlen Social media - How to make it work

Digital Media

*Alfa Romeo Racing Orlen - Media tips

Sales - Marketing

Branding & Hospitality

*Hospitality case - how is use it

*CUPRA case - Branding

*Formula E Sales business model

*LCR - the "WOW" marketing

Press release

Sponsors

*LCR - How to find sponsors?

*SQN case - Finding sponsors

Sponsors key concepts

*SQN case - how to approach?

*MOTUL - Sponsorship selection

Presentation

*Williams Racing - How to create a powerful proposal?

*Williams Racing - Key points to find and to keep sponsors

Guide - F1 Strategic plan presentation

QUIZ (8 questions)

9.Managing Tips

*Managing people - Vincent Vosse

Time Managing tips

*LCR case -Key points for managing a Team

*Cupra case - Win as a Team!

External relationships - Teams/organizer/Promoter Relationship

Brand/Factory/shareholders relationships

*Andrea Adamo - Team Principal role

Workshop-Race Prep

Meetings

*Beat Zehnder - Meetings with different departments

Budget - breaking down the budget

*LCR - Budget management

Core Roles to run a team

Cruise Control

*Beat Zehnder F1 Team Manager - what you are dealing with

EXCEL - Budget season sample

QUIZ (9 questions)

Factors for analysis in a business model

Value proposition

Barriers to entry

MVP quick experiments (13min)

The key is to be prepared

The 8 key questions

What is a leader - Leadership styles (11min)

Types of organizational structures

The candidate selection process (15min)

QUIZ (14 questions)

10.Leadership

Staff contracts

*CUPRA case - Drivers and team contracts

Riders/Drivers contracts

*Diego contract key points

*Diego - personal MotoGP rider manager

*Alfa Romeo Racing Orlen - Contracts

Crew/staff/mechanic base contract

Driver/Rider base contract

QUIZ (6 questions)

*ROGER - Transition from Engineer to Head of Team Management

Why? Is the right project for you?

Start your project

Projects Analysis (Formula E - Extreme E - MotoE - Moto2 - Cups)

*How a Promotion Cup is working? - Handan

*Motorsport is dangerous! Formula E

*Mistakes how to deal with - Andrea Adamo

*Mistakes Advice - Roger Kohler

*Andrea Adamo advice

*Advice & perspective - Vincent Vosse

*How to start Advice - Romain

*Don't be scare for ask for advice - Jaime Pauig

*Skills for a managing position - Handan

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