For What?

360º Business Vision

To understand the business it is necessary to have a 360º vision and understand all areas: Strategy, marketing fundamentals, business model, Lean startup, finance, etc.


Are you an entrepreneur? Grow your business

On the one hand, you will acquire the key knowledge to innovate and evolve your business model and strategy.

And you will also be able to implement very practical strategies to grow using Digital Marketing.


Get ready to launch the company of your dreams

If you dream of creating the company of your dreams or are already in the process, you will acquire all the knowledge, skills and key tips to do so. No one is training more entrepreneurs.


Become a successful entrepreneur

Becoming a #TMMBA will open countless professional doors for you thanks to recognition, to the Employment Exchange and to the Community. You must bear in mind that wherever you go you will find #TMMBAs.

Course curriculum

    1. Welcome to The Motorsport MBA

    2. What you should know before you start

    3. How does the course work?

      FREE PREVIEW

    4. How do we support you?

    5. The Motorsport MBA Networking and community

    6. Join our LinkedIn group

    7. We want to know you better!

    8. Meet the Founder in our welcome webinar with one of ours collaborators

    1. ANNEX - Introduction to the module

    2. ANNEX pdf - Business Model Canvas

    3. Intro to Business Model Canvas (12min)

    4. Business Model Canvas (Alpinestars example)

    5. *AL Kamel Systems case - Canvas (17min)

    6. *TCR - Innovation case

    7. Types of revenue streams

    8. *SQN case - business model

    9. Digital business models

    10. Factors for analysis in a business model

    11. Distribution channels

    12. *MOTUL case distribution channels

    13. *Al Kamel case study - Analysis

    14. *TCR case study - Analysis

    15. PDF ANNEX -SOME FACTORS FOR ANALYSIS IN A BUSINESS MODEL

    16. *Federation business model

    1. PDF ANNEX - KEY CONCEPTS PLATFORMS

    2. Intro

    3. Intro to platforms vs linear

    4. Platforms vs linear models

    5. *CHCKRD case platform

    6. PDF ANNEX - MAIN METRICS GROWTH ENGINES

    7. Main metrics - unit economies

    8. PDF ANEEX - TYPES OF GROWTH ENGINES

    9. Growth Engines (15min)

    10. The SaaS Model

    11. QUIZ Digital platform & Growth engines (31 questions)

    1. PDF ANNEX - 5 KEY CONCEPTS CLIENTS AND TARGET MARKET

    2. What is Marketing?

    3. The master of segmentation

    4. From segments to Customer Personas

    5. Key concepts customers and objective market

    6. What do you have to know about your clients

    7. Who to target?

    8. *Williams Racing case - Value to the customer - targeting

    9. Targeting and NICHE strategies

    10. *SQN - targeting, value, evaluation

    11. *MOTUL case- Data collection to improve customer products

    12. Focus-Quiz

    13. Who to contact? Early adopters!

    14. Who to target? People who are NOT looking for

    15. Intro Size matters

    16. Who to target? Size matters

    17. QUIZ (15 questions)

    1. PDF ANNEX - KEY CONCEPTS HOW TO CREATE WINNER VALUE PROPOSALS

    2. Value proposition

    3. *CHCKRD case - Value

    4. People want important things

    5. The value curve

    6. Creating differentiated proposals

    7. PDF ANNEX - HOW TO CREATE DISRUPTIVE VALUE PROPOSITIONS AND FIND YOUR BLUE OCEAN

    8. How to create your blue ocean

    9. *TCR case - Blue ocean

    10. Blue Ocean key points

    11. *Electric GT case - blue ocean

    12. QUIZ (21 questions) CHECK

    1. ANNEX - KEY CONCEPTS OF SELLING IN A IRRESISTIBLE WAY

    2. Laws of persuasion

    3. *CHCKRD - FOMO

    4. 10 commandments to sell in an irresistible way

    5. Enter the conversation in the customer's mind

    6. Tips to generate intrigue and curiosity (12min)

    7. How to create a lead magnet

    8. Create a story, use Brandscript (13min)

    9. How to create a website

    10. QUIZ (20 questions)

About this course

  • €525,00
  • 191 lessons
  • 16 hours of video content