For What?

360º Business Vision

To understand the business it is necessary to have a 360º vision and understand all areas: Strategy, marketing fundamentals, business model, Lean startup, finance, etc.


Are you an entrepreneur? Grow your business

On the one hand, you will acquire the key knowledge to innovate and evolve your business model and strategy.

And you will also be able to implement very practical strategies to grow using Digital Marketing.


Get ready to launch the company of your dreams

If you dream of creating the company of your dreams or are already in the process, you will acquire all the knowledge, skills and key tips to do so. No one is training more entrepreneurs.


Become a successful entrepreneur

Becoming a #TMMBA will open countless professional doors for you thanks to recognition, to the Employment Exchange and to the Community. You must bear in mind that wherever you go you will find #TMMBAs.

Course curriculum

  • 1

    1) WHAT YOU SHOULD KNOW BEFORE STARTING

    • Welcome to The Motorsport MBA

    • What you should know before you start

    • How does the course work?

      FREE PREVIEW

    • How do we support you?

    • The Motorsport MBA Networking and community

    • Join our LinkedIn group

    • We want to know you better!

    • Meet the Founder in our welcome webinar with one of ours collaborators

  • 2

    2) BUSINESS MODELS - Analysis and generation of business models

    • ANNEX - Introduction to the module

    • ANNEX pdf - Business Model Canvas

    • Intro to Business Model Canvas (12min)

    • Business Model Canvas (Alpinestars example)

    • *AL Kamel Systems case - Canvas (17min)

    • *TCR - Innovation case

    • Types of revenue streams

    • *SQN case - business model

    • Digital business models

    • Factors for analysis in a business model

    • Distribution channels

    • *MOTUL case distribution channels

    • *Al Kamel case study - Analysis

    • *TCR case study - Analysis

    • PDF ANNEX -SOME FACTORS FOR ANALYSIS IN A BUSINESS MODEL

    • *Federation business model
  • 3

    3) BUSINESS MODELS - Platforms & Growth engines

    • PDF ANNEX - KEY CONCEPTS PLATFORMS

    • Intro

    • Intro to platforms vs linear

    • Platforms vs linear models

    • *CHCKRD case platform

    • PDF ANNEX - MAIN METRICS GROWTH ENGINES

    • Main metrics - unit economies

    • PDF ANEEX - TYPES OF GROWTH ENGINES

    • Growth Engines (15min)

    • The SaaS Model

    • QUIZ Digital platform & Growth engines (31 questions)
  • 4

    4) BUSINESS & MARKETING FUNDAMENTALS

    • PDF ANNEX - 5 KEY CONCEPTS CLIENTS AND TARGET MARKET

    • What is Marketing?

    • The master of segmentation

    • From segments to Customer Personas

    • Key concepts customers and objective market

    • What do you have to know about your clients

    • Who to target?

    • *Williams Racing case - Value to the customer - targeting

    • Targeting and NICHE strategies

    • *SQN - targeting, value, evaluation

    • *MOTUL case- Data collection to improve customer products

    • Focus-Quiz

    • Who to contact? Early adopters!

    • Who to target? People who are NOT looking for

    • Intro Size matters

    • Who to target? Size matters

    • QUIZ (15 questions)
  • 5

    5) HOW TO CREATE WINNING VALUE PROPOSITIONS

    • PDF ANNEX - KEY CONCEPTS HOW TO CREATE WINNER VALUE PROPOSALS

    • Value proposition

    • *CHCKRD case - Value

    • People want important things

    • The value curve

    • Creating differentiated proposals

    • PDF ANNEX - HOW TO CREATE DISRUPTIVE VALUE PROPOSITIONS AND FIND YOUR BLUE OCEAN

    • How to create your blue ocean

    • *TCR case - Blue ocean

    • Blue Ocean key points

    • *Electric GT case - blue ocean

    • QUIZ (21 questions) CHECK
  • 6

    6) THE POWER OF SELLING

    • ANNEX - KEY CONCEPTS OF SELLING IN A IRRESISTIBLE WAY

    • Laws of persuasion

    • *CHCKRD - FOMO

    • 10 commandments to sell in an irresistible way

    • Enter the conversation in the customer's mind

    • Tips to generate intrigue and curiosity (12min)

    • How to create a lead magnet

    • Create a story, use Brandscript (13min)

    • How to create a website

    • QUIZ (20 questions)
  • 7

    7) MARKETING BASICS

    • PDF ANNEX - KEY CONCEPTS MARKETING BASICS

    • Marketing strategy process (11min)

    • Marketing Strategy process 2 (4Ps)

    • *MOTUL case - 4Ps

    • Pricing: different strategies

    • SWOT

    • SWOT strategies

    • Product portfolio

    • QUIZ (16 questions)
  • 8

    8) STRATEGY

    • Attractive (Porter's 5 Forces)

    • Barriers to entry

    • *Formula E Case - Barriers to entry

    • *Hospitality case - Barriers to entry

    • *FIM case - Barriers to entry

    • Economies of scale (13min)

    • *Hospitality case - economies of scale

    • Advantages of Economies of Scale

    • *TCR case - economies of scale

    • *CUPRA case - economies of scale

    • Product Life Cycle

    • Competitive structure of a sector: concentration

    • Competitive structure of a sector

    • Macro-environment analysis

    • *Formula E case - Political factors

    • QUIZ (19 questions)
  • 9

    9) COMPETITIVE STRATEGY

    • PDF ANNEX - Intro Competitive strategies

    • PDF ANNEX - LEAN STARTUP KEY CONCEPTS

    • Generic strategies

    • Competitive Strategies

    • Market Penetration (12min)

    • Cost leadership Strategy

    • Differentiation

    • Focus strategy - Niche

    • Best cost strategy and network effect

    • 12 Key Concepts Growth strategies

    • Ansoff growth strategies

    • Ansoff growth strategies (Monster Energy)

    • Ansoff quick QUIZ (5 questions)

    • Organic vs Inorganic & Corporate growth strategies

    • Vertical integration strategy

    • QUIZ (14 questions)

  • 10

    10) LEAN STARTUP

    • PDF ANNEX - INTRO Lean startup

    • PDF ANNEX - LEAN STARTUP KEY CONCEPTS

    • Innovate vs compete

    • Road to failure

    • How to identify hypotheses

    • PDF ANNEX - LEAN CANVAS

    • How to validate hypotheses with quick experiments (11min)

    • *CHCKRD - Validating your business idea

    • MVP quick experiments (13min)

    • *Hospitality - Surveys

    • How to do MVP interviews (13min)

    • Lean metrics

    • Follow or Pivot

    • *AIR RACE E case - How identify the need in the market

    • PDF ANNEX - OBJECTIVE - Is it for you?

    • QUIZ (10 questions)

  • 11

    11) ENTREPRENEURSHIP

    • The key is to be prepared

    • *AIR RACE E case - be prepared

    • What you should know to succeed

    • Focus: medium-term career

    • Choose a project that is for you

    • Startup

    • Self-employed companies

    • REFLECTIONS
  • 12

    12) FINANCING

    • PDF ANNEX - INTRO Financing - How works

    • PDF ANNEX - SOURCES OF FUNDING

    • Sources of funding (13min)

    • *Formula E case - Initial Investors

    • *CHCKRD - financing

    • Phases or stages of financing (15min)

    • *Electric GT case - Financing

    • Investor's mind & Sell your project (13min)

    • The structure of your Pitch Deck

    • Investor in a F1 teams objectives

    • PDF ANNEX - INTRO How to target investors

    • PDF ANNEX - ELEVATOR PITCH TEMPLATES FOR A STARTUP

    • PDF ANNEX - PITCH DECK STRUCTURE

    • QUIZ (13 questions)

  • 13

    13) DIGITAL MARKETING STRATEGIES

    • PDF ANNEX - KEY CONCEPTS DIGITAL MARKETING

    • Comprehensive vision of the funnel (11min)

    • Attraction strategies: inbound and outbound

    • Criteria for channel selection

    • *Alfa Romeo Racing Orlen - Important channel selection (12min)

    • Attraction strategies:social networks + OUTBOUND (11min)

    • Attraction strategies:INBOUND

    • Conversion Ratios

    • Social media advertising (12min)

    • Social Media Trends

    • QUIZ (17 questions)

  • 14

    14) LEADERSHIP, CULTURE AND ORGANIZATION

    • PDF ANNEX - LEADERSHIP ORGANIZATION MBA

    • Mission, vision and values

    • The 8 key questions

    • What is a leader - Leadership styles (11min)

    • Business culture

    • Types of organizational structures

    • OKR

    • PDF ANNEX - INTRO Project Management AGILE

    • What is Agile - Scrum (13min)

    • ACCOUNTING - Balance

    • PDF ANNEX - BALANCE OF SITUATION & ACCOUNT DETAIL

  • 15

    15) HUMAN CAPITAL MANAGEMENT

    • PDF ANNEX - INTRO Human Capital Management

    • Identification of needs

    • The candidate selection process (15min)

    • Selection Process

    • Job interview Tips

    • Remuneration formulas

    • QUIZ (19 questions)

  • 16

    >FINAL REVIEW<

    • *Motorsport is dangerous!

    • *Mistakes and how to deal with them - Andrea Adamo

    • *Mistakes Advice - Roger Kohler

    • *Andrea Adamo advice

    • *Don't be scared to ask for advice - Jaime Puig

    • *Skills for a managing position - Handan

    • Join and share!

    • What's next?

    • We support you in your project