Welcome to The Motorsport MBA

INTRO

What you should know before you start

How do we support you?

The Motorsport MBA Networking and community

Join our LinkedIn group

We want to know you better!

Who is Andrea Adamo? Be in right place in the right moment

Breaking down Team Principal job role

HR company structure, hierarchy - Respect the roles & delegate

Help you having an engineering backgorund?

Relationship with Korean company, how it works?

How you manage whole season planning, R&D contracts, Sponsors, testing…

Mistakes, how to deal with and learn from it?

Hospitality role inside the team – Networking – Media – Marketing

Don’t let the passion over come

Life is a matter of choices

How go from passion to a MotoGP team?

Follow your dreams

Key points for managing a MotoGP Team

How to find sponsors?

How important it is to be also a private team?

Marketing sponsorships concepts

The “WOW” of “Marketing 3.0”

Contracts!!

Budget managing

Beat Zehnder BACKGROUND

Beyond Team Manager day by day

How works FIA F1 rules?

Do you think you are busy? Wait to run a F1 team

Sporting Director vs Team Manager

Dealing with different departments

Motivating people? No, I don’t need to do it

Business Model F1 team

What a sponsor can expect from you?

Sponsors contract + Hospitality purpose

Driver contracts negotiations

This is Why one team is more competitive than other

Investor firm on F1 teams

How to play with the rules?

Team manager mindset

What is TCR concept business idea?

TCR Electric movement

How to find project Investments?

TCR Business model analysis breakdown step by step

Cash flows method

TCR Rules, why world cup and not world championship

Sales it's easy when you do this...

advice to people to enter in motorsport as a manager position

Advice for starting in motorsport as a business and in a career

How start in Motorsport?

Motorsport Barries to entry – business model

Investors FE

FE Operations

Logistics key points

Going Green in Motorsports

Rent-buy why? LOCAL

Politics in Motorsport

FE Sponsorship business model

Budged and costs to consider

Advice to start in Motorsport

Start a project is difficult - FE example

Circuit business model Spain vs others

How Air Race E was born?

How you identify the need in the market of Air Race E?

Calendar setup

Investors & investments process

Value for pilots, brands, sponsors

Media

Teams relationship

Marketing attracting new sponsors

Federation Rules

Budget – logistics - HR profiles

Outsourcing interesting option

PRE-DURING-POST Event

Cruise control as a management point

How HOSPITALITY was created?

How to make the brands believe in you

Competitive advantage – 360 service

What is happening inside an hospitality

Why is more convenience to hire, rather than build your own one

Contract process

Does the budged management influence the cost optimizations?

Logistics in different championships and managing different events or teams in the same time. People reliability

Relationship with the promoter – sponsors – teams

Decision making process

Barries to entry in motorsport

Advice to start a business

What are you taking care as Digital Media Manager in F1 team?

How works media in a F1 team - schedule and tips

Make sure you are aligned with the sponsors, partners…

Tips for engagement

How much are you related to marketing side?

Different Media Channels

Quality vs Quantity

Advice for Digital management

Advice for enter motorsport- be up to date in your environment – be curios to learn

How Electric GT idea came up?

Investors process

Awareness media, being the first and blue ocean

How to create a championship?

Looking for sponsorship

Budget management

Logistics with...

TV broadcast – platform and social media

Travel – tender

Decisions and championship calendar

Event: PRE-DURING-POST

Cruise control? What that means?

Advice to start in Motorsport and entrepreneurs

Seat Sport creation

Where Seat/Cupra was involved? Why?

Is the choice of the racing car related to marketing sales?

Where the budget is coming from, in for racing?

Where is CUPRA right now?

HOW you chose to WHO sponsor as a brand?

Value to the teams, what they are getting?

How you approach sponsors, witch ones and why?

How are working brand and race team together

Build team process – how you do it? Hiring, structure…

The Japan case!!! What are the purpose for a brand to race? What are you looking for?

Dakar SEAT

Organizer relationship process contract

Hospitlaity importance

Partnership outside the motorsport: FC Barcelona - ExtremeE - ABT relationship

Team Staff and driver contracts

Logistics, never easy

How to win a championship; Management case WTCC

Management skills as a manager

Don’t be scare to ask for advice

Woman background in motorsport

How did you start in motorsport?

Talent promotion cup

How you build up a cup from scratch

Family riders relationships and so on

The way of thinking - managing multiple things in the same time

Let's go travel

Do you have a photographer? No? You should

PLANNING – MULTITASKING – STRESS MANAGEMENT

How good or bad management can effect the team, project, event… and how identify it

Advice for people starting in motorsport management – planning in advance

Internship as a way to start in Motorsport

Transition from Engineer to Team Manager

Management meaning

Key point for Team Manager

Building a team + budget

Different management teams

Decisions making

Dealing with mistakes

From where you come from?

Identifying that need in the market and how validate it

What is Al Kamel systems time keeping services and tv graphics real timing

why is best to hire you rather than build up on house?

FIA-FIM relationship

IT and circuits structure on place

HR collaboration with schools for internships in exchange of services

different between motorsport true passion and a motorsport fan

Skills – business knowledge, negotiation skill

Business model canvas Al Kamel

How to get in to Motorsport without a motorsport background

F1 commercial partnerships

Sponsorship-team-value

Key points to bring new sponsors

How to create a bespoke sponsorship proposal

How to create a bespoke sponsorship proposal 2

Team incomes

1.000.000 NOs for only 1 YES

What do you need to be here

why sponsors are switching teams – how to keep a sponsor

Keep learning

What a Rider Manager is taking care

Friends and Family rider surrounding and how a good manager can help

Rider/Driver Communications

How approach a team or driver/rider

Manager fees

contract key points

My personal background

What FIM is doing or taking care

FIM Marketing side

TV production and Tv championships rights

FIM Licenses + insurances

How FIM is making money business model

Safety protections, circuits, medical in racing

Electric + E-bikecycle

(MOTOGP example) Process for teams and riders to enrol FIM + championship rules book

Championship rights (EnduroGP example)

Race Weekend

Dopping!!! WADA ADAMS

How to go from Engineer to F1 Head of trackside

Meaning of Head Trackside engineer in F1 team

R&D how you guys decide witch one is the right direction?

What performance means and how do you know you are good

F1 technical rules - Going to the limit, is only way to get faster!

SUPER Important: meetings-briefing, debriefings – engineer, drivers, decisions...

Advice - Enjoy what you do

what is Chrck?

Your Business model

Founding

FOMO strategy

Value what are you giving? + Revenue sources

Validate your business project

Competitive value advantage

Advice - business mentor

What is SQN? Sponsorship agency

Business model - finding sponsors -Why I should hire you

Bring Value for your clients

ROI

How find sponsors and types?

How to approach sponsors

CLAIRE RITCHIE TOMKINS 7

How did you started?

Virgin brand group integration partners

Race week, planning and preparation

Press Release - official communication

Differences of communication between races teams promoters and companies

Guidelines rules posting

Media Quality vs Quantity = quality

Advice: work for free!!!!

Mistakes

Business model Motorsport logistics

Contracts Operations and sponsorship to get the job

Logistics in house

Value to teams and promoters – flexibility

Dedicated services

Shipments INFO

Pre-During-Post procedure – good to know

Ability to get new customers

Decision making

Skill you need to have to build a business like this

How to start?

Brand history

Data collection to improve products to later on customer

Distribution

Sponsorship championship selection

Sponsorship Team selection

Sponsorships visibility business

Season marketing budget

The 4 ps (MBA)

how to get into motorsport? ...nice one!

Not only racing business

Racing Team business model

Management daily basis - day by day

Contracts deals

Testing – new parts – TCR – GT – DTM – fine tunning

Brand short contract

The most difficult situation = managing people HR

Be there at the right time

Team coordinator role

how you coordinate with Japan & Europe

Travel for a MotoGP team how works point by point

Equipment you move in MotoGP

What you need to think about

MotoGP team logistics

spare part lists – invoices – ATA carnet – customs

Important points, Airfreight, seafreight

Schedule trucks - Tickets expenses?

Team clothing

get ready in the pre season circuits ready and bookings

Core skills