INTERVIEWS

Discover the full interviews from all our collaborators, braked down in short interviews. All in edit stuff till now, lots of knowledge to be discovered and to be learned. Don't miss this opportunity to know how they did it!

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COLLABORATORS INTERVIEWS

Subscribe now and get to know about More than 25 collaborators and more than 30h of videos divided for chapter and projects in short videos of 5min. Easy to go through. Learn all classified and unpublished topics "till now" from the best figures inside the Motorsport industry

1. Welcome to The Motorsport MBA
2. INTRO
3. What you should know before you start
4. How do we support you?
5. The Motorsport MBA Networking and community
6. Join our LinkedIn group
7. We want to know you better!
1. Who is Andrea Adamo? Be in right place in the right moment
2. Breaking down Team Principal job role
3. HR company structure, hierarchy - Respect the roles & delegate
4. Help you having an engineering backgorund?
5. Relationship with Korean company, how it works?
6. How you manage whole season planning, R&D contracts, Sponsors, testing…
7. Mistakes, how to deal with and learn from it?
8. Hospitality role inside the team – Networking – Media – Marketing
9. Don’t let the passion over come
10. Life is a matter of choices
1. How go from passion to a MotoGP team?
2. Follow your dreams
3. Key points for managing a MotoGP Team
4. How to find sponsors?
5. How important it is to be also a private team?
6. Marketing sponsorships concepts
7. The “WOW” of “Marketing 3.0”
8. Contracts!!
9. Budget managing
1. Beat Zehnder BACKGROUND
2. Beyond Team Manager day by day
3. How works FIA F1 rules?
4. Do you think you are busy? Wait to run a F1 team
5. Sporting Director vs Team Manager
6. Dealing with different departments
7. Motivating people? No, I don’t need to do it
8. Business Model F1 team
9. What a sponsor can expect from you?
10. Sponsors contract + Hospitality purpose
11. Driver contracts negotiations
12. This is Why one team is more competitive than other
13. Investor firm on F1 teams
14. How to play with the rules?
15. Team manager mindset
1. What is TCR concept business idea?
2. TCR Electric movement
3. How to find project Investments?
4. TCR Business model analysis breakdown step by step
5. Cash flows method
6. TCR Rules, why world cup and not world championship
7. Sales it's easy when you do this...
8. advice to people to enter in motorsport as a manager position
9. Advice for starting in motorsport as a business and in a career
1. How start in Motorsport?
2. Motorsport Barries to entry – business model
3. Investors FE
4. FE Operations
5. Logistics key points
6. Going Green in Motorsports
7. Rent-buy why? LOCAL
8. Politics in Motorsport
9. FE Sponsorship business model
10. Budged and costs to consider
11. Advice to start in Motorsport
12. Start a project is difficult - FE example
13. Circuit business model Spain vs others
1. How Air Race E was born?
2. How you identify the need in the market of Air Race E?
3. Calendar setup
4. Investors & investments process
5. Value for pilots, brands, sponsors
6. Media
7. Teams relationship
8. Marketing attracting new sponsors
9. Federation Rules
10. Budget – logistics - HR profiles
11. Outsourcing interesting option
12. PRE-DURING-POST Event
13. Cruise control as a management point
1. How HOSPITALITY was created?
2. How to make the brands believe in you
3. Competitive advantage – 360 service
4. What is happening inside an hospitality
5. Why is more convenience to hire, rather than build your own one
6. Contract process
7. Does the budged management influence the cost optimizations?
8. Logistics in different championships and managing different events or teams in the same time. People reliability
9. Relationship with the promoter – sponsors – teams
10. Decision making process
11. Barries to entry in motorsport
12. Advice to start a business
1. What are you taking care as Digital Media Manager in F1 team?
2. How works media in a F1 team - schedule and tips
3. Make sure you are aligned with the sponsors, partners…
4. Tips for engagement
5. How much are you related to marketing side?
6. Different Media Channels
7. Quality vs Quantity
8. Advice for Digital management
9. Advice for enter motorsport- be up to date in your environment – be curios to learn
1. How Electric GT idea came up?
2. Investors process
3. Awareness media, being the first and blue ocean
4. How to create a championship?
5. Looking for sponsorship
6. Budget management
7. Logistics with...
8. TV broadcast – platform and social media
9. Travel – tender
10. Decisions and championship calendar
11. Event: PRE-DURING-POST
12. Cruise control? What that means?
13. Advice to start in Motorsport and entrepreneurs
1. Seat Sport creation
2. Where Seat/Cupra was involved? Why?
3. Is the choice of the racing car related to marketing sales?
4. Where the budget is coming from, in for racing?
5. Where is CUPRA right now?
6. HOW you chose to WHO sponsor as a brand?
7. Value to the teams, what they are getting?
8. How you approach sponsors, witch ones and why?
9. How are working brand and race team together
10. Build team process – how you do it? Hiring, structure…
11. The Japan case!!! What are the purpose for a brand to race? What are you looking for?
12. Dakar SEAT
13. Organizer relationship process contract
14. Hospitlaity importance
15. Partnership outside the motorsport: FC Barcelona - ExtremeE - ABT relationship
16. Team Staff and driver contracts
17. Logistics, never easy
18. How to win a championship; Management case WTCC
19. Management skills as a manager
20. Don’t be scare to ask for advice
1. Woman background in motorsport
2. How did you start in motorsport?
3. Talent promotion cup
4. How you build up a cup from scratch
5. Family riders relationships and so on
6. The way of thinking - managing multiple things in the same time
7. Let's go travel
8. Do you have a photographer? No? You should
9. PLANNING – MULTITASKING – STRESS MANAGEMENT
10. How good or bad management can effect the team, project, event… and how identify it
11. Advice for people starting in motorsport management – planning in advance
1. Internship as a way to start in Motorsport
2. Transition from Engineer to Team Manager
3. Management meaning
4. Key point for Team Manager
5. Building a team + budget
6. Different management teams
7. Decisions making
8. Dealing with mistakes
1. From where you come from?
2. Identifying that need in the market and how validate it
3. What is Al Kamel systems time keeping services and tv graphics real timing
4. why is best to hire you rather than build up on house?
5. FIA-FIM relationship
6. IT and circuits structure on place
7. HR collaboration with schools for internships in exchange of services
8. different between motorsport true passion and a motorsport fan
9. Skills – business knowledge, negotiation skill
10. Business model canvas Al Kamel
1. How to get in to Motorsport without a motorsport background
2. F1 commercial partnerships
3. Sponsorship-team-value
4. Key points to bring new sponsors
5. How to create a bespoke sponsorship proposal
6. How to create a bespoke sponsorship proposal 2
7. Team incomes
8. 1.000.000 NOs for only 1 YES
9. What do you need to be here
10. why sponsors are switching teams – how to keep a sponsor
11. Keep learning
1. What a Rider Manager is taking care
2. Friends and Family rider surrounding and how a good manager can help
3. Rider/Driver Communications
4. How approach a team or driver/rider
5. Manager fees
6. contract key points
1. My personal background
2. What FIM is doing or taking care
3. FIM Marketing side
4. TV production and Tv championships rights
5. FIM Licenses + insurances
6. How FIM is making money business model
7. Safety protections, circuits, medical in racing
8. Electric + E-bikecycle
9. (MOTOGP example) Process for teams and riders to enrol FIM + championship rules book
10. Championship rights (EnduroGP example)
11. Race Weekend
12. Dopping!!! WADA ADAMS
1. How to go from Engineer to F1 Head of trackside
2. Meaning of Head Trackside engineer in F1 team
3. R&D how you guys decide witch one is the right direction?
4. What performance means and how do you know you are good
5. F1 technical rules - Going to the limit, is only way to get faster!
6. SUPER Important: meetings-briefing, debriefings – engineer, drivers, decisions...
7. Advice - Enjoy what you do
1. what is Chrck?
2. Your Business model
3. Founding
4. FOMO strategy
5. Value what are you giving? + Revenue sources
6. Validate your business project
7. Competitive value advantage
8. Advice - business mentor
1. What is SQN? Sponsorship agency
2. Business model - finding sponsors -Why I should hire you
3. Bring Value for your clients
4. ROI
5. How find sponsors and types?
6. How to approach sponsors
7. CLAIRE RITCHIE TOMKINS 7
1. How did you started?
2. Virgin brand group integration partners
3. Race week, planning and preparation
4. Press Release - official communication
5. Differences of communication between races teams promoters and companies
6. Guidelines rules posting
7. Media Quality vs Quantity = quality
8. Advice: work for free!!!!
9. Mistakes
1. Business model Motorsport logistics
2. Contracts Operations and sponsorship to get the job
3. Logistics in house
4. Value to teams and promoters – flexibility
5. Dedicated services
6. Shipments INFO
7. Pre-During-Post procedure – good to know
8. Ability to get new customers
9. Decision making
10. Skill you need to have to build a business like this
1. How to start?
2. Brand history
3. Data collection to improve products to later on customer
4. Distribution
5. Sponsorship championship selection
6. Sponsorship Team selection
7. Sponsorships visibility business
8. Season marketing budget
9. The 4 ps (MBA)
10. how to get into motorsport? ...nice one!
1. Not only racing business
2. Racing Team business model
3. Management daily basis - day by day
4. Contracts deals
5. Testing – new parts – TCR – GT – DTM – fine tunning
6. Brand short contract
7. The most difficult situation = managing people HR
8. Be there at the right time
1. Team coordinator role
2. how you coordinate with Japan & Europe
3. Travel for a MotoGP team how works point by point
4. Equipment you move in MotoGP
5. What you need to think about
6. MotoGP team logistics
7. spare part lists – invoices – ATA carnet – customs
8. Important points, Airfreight, seafreight
9. Schedule trucks - Tickets expenses?
10. Team clothing
11. get ready in the pre season circuits ready and bookings
12. Core skills

About this course

€25,00 / month
259 lessons
23 hours of video content

INTERVIEWS

COLLABORATORS INTERVIEWS

The Motorsport MBA Interviews

ANDREA ADAMO (HYUNDAI MOTORSPORT WRC)

LUCIO CHECCHINELLO (HONDA LCR - MotoGP)

BEAT ZEHNDER (ALFA ROMEO RACING ORLEN F1)

ALBERTO PUIG (WSC Group - TCR Series)

MANOLO ORTIZ (FORMULA E)

JEFF ZALTMAN (AIR RACE E)

GASTON GARCIA (HOSPITALITY)

PEDRO CEBRIAN (ALFA ROMEO RACING ORLEN F1)

AGUSTIN PAYA (ELECTRIC GT)

JAIME PUIG (CUPRA)

HANDAN KILINÇ (FIA)

ROGER KOHLER (AUDI FORMULA E - ABT EXTREME E - AUDI DTM)

JOSE LUIS GARCIA (ALKAMEL SYSTEMS)

RODRIGO FURTADO (WILLIAMS F1 - REDBULL)

DIEGO SILVENTE (RIDER MANAGER)

FABIO MUNER (FIM)

XEVI PUJOLAR (ALFA ROMEO RACING ORLEN F1)

CHRIS MULLER (CHCKRD)

CLAIRE RITCHIE TOMKINS (SQN)

TOM PHILLIPS - Head of Communications / Envision Virgin Racing Formula E Team

PIER CARLO BOTTERO CEO - Founder / SEL Sports & Events Logistics

ROMAIN GRABOWSKI - Head of Brand / MOTUL

VINCENT VOSSE - Owner/co-CEO / Team WRT

RUBEN CASTELLS Operations Director / Jeff Control Ex Team Coordinator / HRC MotoGP

About this course