EXPRESS MANAGEMENT MBA

This an Express Motorsport Management MBA. With the most important information, Put it in a way to make it the most easy and in the same time enjoyable program to you to learn from. Very focused on the important points and matters.

Buy €449,00

EXPRESS MANAGEMENT MBA

The reduced format of MBA MOTORSPORT LEADERSHIP. Same program but in a compressed versionDirect, shorter and 100% knowledge and super intuitive.

1. What it is the Motorsport Management
2. What you will find
3. Good to know before we start
4. How do we support you?
5. The Motorsport MBA Networking and community
6. Join our LinkedIn group
1. Introduction
2. Races
3. *Hyundai Motorsport - What a winning team should have
4. Passion
5. Management
6. *CUPRA - what really means Motorsport Management
7. *Roger from ABT - Team Manager key points
1. Intro & Budget
2. *ABT case - key points
3. *CUPRA case - How to take as much advantage as possible?!
4. *Alfa Romeo Racing Orlen F1 case - Grey areas
5. Sponsors + social +race Calendar + recap
6. Teams Structure - Selection Team Members
7. *Hyundai Motorsport case - Team structure
8. *CUPRA case - Team structure and roles
9. EXCEL - PDCA sample
10. *Formula E case - Rent vs buy - why?
11. *Formula E case - Be Local
12. 5.How set up a Team
1. 6.travel plan
2. Intro Travel Plan (Day by Day)
3. Race Calendar
1. Intro Different Race Teams
2. *CUPRA case - How do you chose a racing car?
1. Shipments Intro
2. *Coordinator - Ruben
3. *FORMULA E case - Logistics key points
4. Shipments types
5. Shipments documentation
6. *Logistics Key points before do anything
7. *Logistics important points
1. Technical side
2. *R&D development and direction
3. *LCR case - Importance of technical side being a private team
4. *Why a F1 team is more competitive than another one?
1. *CUPRA case - Racing is a marketing tool
2. Intro
3. *Alfa Romeo Racing Orlen - Media tips
4. *Alfa Romeo Racing Orlen Social media - How to make it work
5. *LCR - the "WOW" marketing
6. *CUPRA case - Branding
7. *Formula E Sales business model
1. *Managing people - Vincent Vosse
2. Time Managing tips
3. *LCR case -Key points for managing a Team
4. *Cupra case - Win as a Team!
5. *Andrea Adamo - Team Principal role
6. *Beat Zehnder - Meetings with different departments
7. Budget - breaking down the budget
8. *Beat Zehnder F1 Team Manager - what you are dealing with
9. EXCEL - Budget season sample
10. *Skills for a managing position - Handan
1. Sponsors
2. *SQN case - how to approach?
3. *LCR - How to find sponsors?
4. Sponsors key concepts
5. *MOTUL - Sponsorship selection
6. *Williams Racing - How to create a powerful proposal?
7. *Williams Racing - Key points to find and to keep sponsors
1. Factors for analysis in a business model
2. Value proposition
3. Barriers to entry
4. MVP quick experiments (13min)
5. The key is to be prepared
6. The 8 key questions
7. What is a leader - Leadership styles (11min)
8. *ROGER - Transition from Engineer to Head of Team Management
9. Why? Is the right project for you?
10. Start your project
11. Projects Analysis (Formula E - Extreme E - MotoE - Moto2 - Cups)
12. *How a Promotion Cup is working? - Handan
13. *Motorsport is dangerous! Formula E
1. ANNEX pdf - Business Model Canvas
2. Intro to Business Model Canvas (12min)
3. Business Model Canvas (Alpinestars example)
4. *AL Kamel Systems case - Canvas (17min)
5. Digital business models
6. Distribution channels
7. *TCR case study - Analysis
1. Intro to platforms vs linear
2. Main metrics - unit economies
3. Growth Engines (15min)
1. What is Marketing?
2. The master of segmentation
3. From segments to Customer Personas
4. Key concepts customers and objective market
5. What do you have to know about your clients
6. Who to target?
7. *Williams Racing case - Value to the customer - targeting
8. Who to contact? Early adopters!
9. Who to target? People who are NOT looking for
1. How to create your blue ocean
2. *TCR case - Blue ocean
3. Creating differentiated proposals
4. People want important things
1. Laws of persuasion
2. 10 commandments to sell in an irresistible way
3. Tips to generate intrigue and curiosity (12min)
4. How to create a lead magnet
5. Create a story, use Brandscript (13min)
1. Marketing strategy process (11min)
2. Marketing Strategy process 2 (4Ps)
3. SWOT strategies
1. Attractive (Porter's 5 Forces)
2. *Formula E Case - Barriers to entry
3. *FIM case - Barriers to entry
4. Economies of scale (13min)
5. *TCR case - economies of scale
6. Product Life Cycle
7. Competitive structure of a sector
8. Competitive structure sector: Concentration
9. *Formula E case - Political factors
1. Competitive Strategies
2. Cost leadership Strategy
3. Differentiation
4. Focus strategy - Niche
5. Best cost strategy and network effect
6. Ansoff growth strategies
7. Ansoff growth strategies (Monster Energy)
8. Organic vs Inorganic & Corporate growth strategies
1. Innovate vs compete
2. Road to failure
3. How to identify hypotheses
4. How to validate hypotheses with quick experiments (11min)
5. Follow or Pivot
1. What you should know to succeed
2. Focus: medium-term career
3. Startup
4. REFLECTIONS
1. Sources of funding (13min)
2. *Formula E case - Initial Investors
1. Attraction strategies: inbound and outbound
2. Attraction strategies:social networks + OUTBOUND (11min)
3. *Alfa Romeo Racing Orlen - Important channel selection (12min)
4. Conversion Ratios
5. Social media advertising (12min)
1. Mission, vision and values
2. What is a leader - Leadership styles (11min)
3. OKR
4. What is Agile - Scrum (13min)
5. PDF ANNEX - INTRO Project Management AGILE
1. *Mistakes and how to deal with them - Andrea Adamo
2. *Mistakes Advice - Roger Kohler
3. *Andrea Adamo advice
4. *Don't be scared to ask for advice - Jaime Puig
5. Join and share!
6. What's next?
7. We support you in your project

About this course

€449,00
154 lessons
17.5 hours of video content

EXPRESS MANAGEMENT MBA

EXPRESS MANAGEMENT MBA

BEFORE WE START

MOTORSPORT BASICS

TEAMS

TRAVEL

TEAMS

LOGISTICS

TECHNICAL SIDE

MARKETING SPONSORSHIP

MANAGING

SPONSORS

LEADERSHIP MBA

BUSINESS MODEL

GROW ENGINES MBA

MARKETING MBA

MARKETING MBA 2

POWER OF SELLING MBA

MARKETING BASICS

STRATEGY MBA

COMPETITIVE STRATEGIES MBA

LEAN STARTUP

ENTREPRENEURSHIP

FINANCING

DIGITAL MARKETING

CULTURE AND ORGANIZATION

>FINAL REVIEW<

About this course