DIGITAL MEDIA MARKETING SPONSORSHIP

STOP DOING THE SAME OVER AND OVER WITH NO RESULTS. Create your Media and Marketing strategy. Find and secure sponsors with the correct tools.

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Course curriculum

Learn direct from the best experts in the motorsport digital marketing sponsorship industry

1. Welcome to The Motorsport MBA (Digital Media Marketing Sponsorship)
2. What you should know before you start
3. How does the course work?
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4. What it is the Motorsport Digital Media Marketing Sponsorship Program
5. Syllabus - Digital Media Marketing Sponsorship
6. The Motorsport MBA Networking and community
7. Join our LinkedIn group
1. ANNEX - Introduction to the module
2. PDF ANNEX - KEY CONCEPTS CLIENTS AND TARGET MARKET
3. What is Marketing?
4. The master of segmentation
5. From segments to Customer Personas
6. Key concepts customers and objective market
7. What do you have to know about your clients
8. Who to target?
9. *Williams Racing case - Value to the customer - targeting
10. Targeting and NICHE strategies
11. *SQN - targeting, value, evaluation
12. *MOTUL case- Data collection to improve customer products
13. Focus-Quiz
14. Who to contact? Early adopters!
15. Who to target? People who are NOT looking for
16. Intro Size matters
17. Who to target? Size matters
18. QUIZ (15 questions)
1. PDF ANNEX - KEY CONCEPTS HOW TO CREATE WINNER VALUE PROPOSALS
2. Value proposition
3. *CHCKRD case - Value
4. People want important things
5. The value curve
6. Creating differentiated proposals
7. PDF ANNEX - HOW TO CREATE DISRUPTIVE VALUE PROPOSITIONS AND FIND YOUR BLUE OCEAN
8. How to create your blue ocean
9. *TCR case - Blue ocean
10. Blue Ocean key points
11. *Electric GT case - blue ocean
12. QUIZ (21 questions) CHECK
1. PDF ANNEX - KEY CONCEPTS OF SELLING IN A IRRESISTIBLE WAY
2. Laws of persuasion
3. *CHCKRD - FOMO
4. 10 commandments to sell in an irresistible way
5. Enter the conversation in the customer's mind
6. Tips to generate intrigue and curiosity (12min)
7. How to create a lead magnet
8. Create a story, use Brandscript (13min)
9. how to create a website
10. QUIZ (20 questions)
1. PDF ANNEX - KEY CONCEPTS MARKETING BASICS
2. Marketing strategy process (11min)
3. Marketing Strategy process 2 (4Ps)
4. *MOTUL case - 4Ps
5. What is branding?
6. *MOTUL case - Visibility
7. Pricing: different strategies
8. SWOT
9. SWOT strategies
10. Product portfolio
11. QUIZ (16 questions)
1. PDF ANNEX - KEY CONCEPTS DIGITAL MARKETING
2. Comprehensive vision of the funnel (11min)
3. Attraction strategies: inbound and outbound
4. Criteria for channel selection
5. *Alfa Romeo Racing Orlen - Important channel selection (12min)
6. Attraction strategies:social networks + OUTBOUND (11min)
7. Attraction strategies:INBOUND
8. Conversion Ratios
9. Social media advertising (12min)
10. Social Media Trends
11. QUIZ (17 questions)
1. PDF-Marketing - Sponsorship
2. *CUPRA case - Racing is a marketing tool
3. Intro
4. *Alfa Romeo Racing Orlen Social media - How to make it work (12min)
5. Digital Media (17min)
6. *Alfa Romeo Racing Orlen - Media tips
7. Sales
8. Branding & Hospitality
9. *Hospitality case - how is use it
10. *CUPRA case - Branding
11. *Formula E Sales business model
12. *LCR - the "WOW" marketing
13. Press release
1. Sponsors
2. *LCR - How to find sponsors?
3. *SQN case - Finding sponsors (13min)
4. Sponsor's Key concepts
5. *SQN case - how to approach? (13min)
6. *MOTUL - Sponsorship selection
7. Presentation
8. *Williams Racing - How to create a powerful proposal?
9. *Williams Racing - Key points to find and keep sponsors
10. Guide - F1 Strategic plan presentation
11. QUIZ (8 questions)
1. Intro - Bonus
2. Intro Rodrigo Furtado
3. Rodrigo Furtado - How really woks commercial partnerships in F1 (image problem)
4. Rodrigo Furtado - How you can help a brand by joining a F1 team
5. Rodrigo Furtado - Key points to bring new sponsors
6. Rodrigo Furtado - How to create a tailor made proposal
7. Rodrigo Furtado - Bespoke / how to approach a sponsor
8. Rodrigo Furtado - Team incomes
9. Rodrigo Furtado - Key skills for commercial partnerships role
10. Rodrigo Furtado - What do you need to be here?
11. Rodrigo Furtado - Why sponsors are switching teams
12. Rodrigo Furtado - Advice
13. Lucio Cecchinello - How to start... (passion)
14. Lucio Cecchinello - Key points for managing a MotoGP Team
15. Lucio Cecchinello - Follow your dreams
16. Lucio Cecchinello - How to find sponsors?
17. Lucio Cecchinello - Marketing concepts
18. Lucio Cecchinello - The "WOW" Experience
19. Pedro Cebrian - Intro and my job as...
20. Pedro Cebrian - How works the media in a F1 Team?
21. Pedro Cebrian - Make sure you are align with every body
22. Pedro Cebrian - Engagement (the secrets)
23. Pedro Cebrian - How much media is related to marketing side?
24. Pedro Cebrian - Important Channels / Content Edit / Drivers accounts
25. Pedro Cebrian - Quality VS Quantity
26. Pedro Cebrian - Advice Digital Management
27. Pedro Cebrian - Advice to enter i to the motorsport
28. Claire Ritchie - Business model / finding sponsors
29. Claire Ritchie - Sponsor evaluation
30. Claire Ritchie - how do you find sponsorship?
31. Romain Grabowski -New marketing strategies
32. Romain Grabowski - As a Sponsor, how do you decide who to sponsor?
33. Romain Grabowski - Where to put the money?
34. Romain Grabowski - Marketing campaigns
35. Romain Grabowski - Season marketing budget
36. Romain Grabowski - 4Ps
37. Romain Grabowski - How to start int his world
38. Tom Phillips - Head of communications Formula E Team
39. Tom Phillips - Sponsor integration partners
40. Tom Phillips - Race week PRE-DURING-POST comunications
41. Tom Phillips - How works and importance of Press Release
42. Tom Phillips - Differences of communication between race teams and promotrrs
43. Tom Phillips - Guidelines rules / posting
44. Tom Phillips - Media Quality vs Quantity
45. Tom Phillips - Experience to get in to Motorsports
46. Jaime Puig - From where the racing budget is coming from a brand?
47. Jaime Puig - In & Out Motorsport
48. Jaime Puig - How to chose which teams to sponsor?
49. Jaime Puig - Value to the teams
50. Jaime Puig - How to approach sponsors as car manufacture?
51. Jaime Puig - What a brand in looking in the motorsport?
52. Jaime Puig - Hospitality importance
53. Jaime Puig - Partnerships outside the industry
54. Gaston Garcia - What is happening inside an hospitality / How teams are using the hospitality
1. *Motorsport is dangerous!
2. *Mistakes and how to deal with them - Andrea Adamo
3. *Mistakes Advice - Roger Kohler
4. *Andrea Adamo advice
5. *Don't be scared to ask for advice - Jaime Puig
6. *Skills for a managing position - Handan
7. Join and share!
8. What's next?
9. We support you in your project

About this course

€349,00
156 lessons
14 hours of video content

DIGITAL MEDIA MARKETING SPONSORSHIP

Course curriculum

1) WHAT YOU SHOULD KNOW BEFORE STARTING

2) BUSINESS & MARKETING FUNDAMENTALS

3) HOW TO CREARE WINNER VALUE PROPOSITIONS

4) THE POWER OF SELLING

5) MARKETING BASICS

6) DIGITAL MARKETING STRATEGIES

7) MARKETING IN MOTORSPORT

8) SPONSORSHIP

BONUS

>FINAL REVIEW<

About this course