Welcome to The Motorsport MBA (Digital Media Marketing Sponsorship)

What you should know before you start

What it is the Motorsport Digital Media Marketing Sponsorship Program

Syllabus - Digital Media Marketing Sponsorship

The Motorsport MBA Networking and community

Join our LinkedIn group

ANNEX - Introduction to the module

PDF ANNEX - KEY CONCEPTS CLIENTS AND TARGET MARKET

What is Marketing?

The master of segmentation

From segments to Customer Personas

Key concepts customers and objective market

What do you have to know about your clients

Who to target?

*Williams Racing case - Value to the customer - targeting

Targeting and NICHE strategies

*SQN - targeting, value, evaluation

*MOTUL case- Data collection to improve customer products

Focus-Quiz

Who to contact? Early adopters!

Who to target? People who are NOT looking for

Intro Size matters

Who to target? Size matters

QUIZ (15 questions)

PDF ANNEX - KEY CONCEPTS HOW TO CREATE WINNER VALUE PROPOSALS

Value proposition

*CHCKRD case - Value

People want important things

The value curve

Creating differentiated proposals

PDF ANNEX - HOW TO CREATE DISRUPTIVE VALUE PROPOSITIONS AND FIND YOUR BLUE OCEAN

How to create your blue ocean

*TCR case - Blue ocean

Blue Ocean key points

*Electric GT case - blue ocean

QUIZ (21 questions) CHECK

PDF ANNEX - KEY CONCEPTS OF SELLING IN A IRRESISTIBLE WAY

Laws of persuasion

*CHCKRD - FOMO

10 commandments to sell in an irresistible way

Enter the conversation in the customer's mind

Tips to generate intrigue and curiosity (12min)

How to create a lead magnet

Create a story, use Brandscript (13min)

how to create a website

QUIZ (20 questions)

PDF ANNEX - KEY CONCEPTS MARKETING BASICS

Marketing strategy process (11min)

Marketing Strategy process 2 (4Ps)

*MOTUL case - 4Ps

What is branding?

*MOTUL case - Visibility

Pricing: different strategies

SWOT

SWOT strategies

Product portfolio

QUIZ (16 questions)

PDF ANNEX - KEY CONCEPTS DIGITAL MARKETING

Comprehensive vision of the funnel (11min)

Attraction strategies: inbound and outbound

Criteria for channel selection

*Alfa Romeo Racing Orlen - Important channel selection (12min)

Attraction strategies:social networks + OUTBOUND (11min)

Attraction strategies:INBOUND

Conversion Ratios

Social media advertising (12min)

Social Media Trends

QUIZ (17 questions)

PDF-Marketing - Sponsorship

*CUPRA case - Racing is a marketing tool

Intro

*Alfa Romeo Racing Orlen Social media - How to make it work (12min)

Digital Media (17min)

*Alfa Romeo Racing Orlen - Media tips

Sales

Branding & Hospitality

*Hospitality case - how is use it

*CUPRA case - Branding

*Formula E Sales business model

*LCR - the "WOW" marketing

Press release

Sponsors

*LCR - How to find sponsors?

*SQN case - Finding sponsors (13min)

Sponsor's Key concepts

*SQN case - how to approach? (13min)

*MOTUL - Sponsorship selection

Presentation

*Williams Racing - How to create a powerful proposal?

*Williams Racing - Key points to find and keep sponsors

Guide - F1 Strategic plan presentation

QUIZ (8 questions)

Intro - Bonus

Intro Rodrigo Furtado

Rodrigo Furtado - How really woks commercial partnerships in F1 (image problem)

Rodrigo Furtado - How you can help a brand by joining a F1 team

Rodrigo Furtado - Key points to bring new sponsors

Rodrigo Furtado - How to create a tailor made proposal

Rodrigo Furtado - Bespoke / how to approach a sponsor

Rodrigo Furtado - Team incomes

Rodrigo Furtado - Key skills for commercial partnerships role

Rodrigo Furtado - What do you need to be here?

Rodrigo Furtado - Why sponsors are switching teams

Rodrigo Furtado - Advice

Lucio Cecchinello - How to start... (passion)

Lucio Cecchinello - Key points for managing a MotoGP Team

Lucio Cecchinello - Follow your dreams

Lucio Cecchinello - How to find sponsors?

Lucio Cecchinello - Marketing concepts

Lucio Cecchinello - The "WOW" Experience

Pedro Cebrian - Intro and my job as...

Pedro Cebrian - How works the media in a F1 Team?

Pedro Cebrian - Make sure you are align with every body

Pedro Cebrian - Engagement (the secrets)

Pedro Cebrian - How much media is related to marketing side?

Pedro Cebrian - Important Channels / Content Edit / Drivers accounts

Pedro Cebrian - Quality VS Quantity

Pedro Cebrian - Advice Digital Management

Pedro Cebrian - Advice to enter i to the motorsport

Claire Ritchie - Business model / finding sponsors

Claire Ritchie - Sponsor evaluation

Claire Ritchie - how do you find sponsorship?

Romain Grabowski -New marketing strategies

Romain Grabowski - As a Sponsor, how do you decide who to sponsor?

Romain Grabowski - Where to put the money?

Romain Grabowski - Marketing campaigns

Romain Grabowski - Season marketing budget

Romain Grabowski - 4Ps

Romain Grabowski - How to start int his world

Tom Phillips - Head of communications Formula E Team

Tom Phillips - Sponsor integration partners

Tom Phillips - Race week PRE-DURING-POST comunications

Tom Phillips - How works and importance of Press Release

Tom Phillips - Differences of communication between race teams and promotrrs

Tom Phillips - Guidelines rules / posting

Tom Phillips - Media Quality vs Quantity

Tom Phillips - Experience to get in to Motorsports

Jaime Puig - From where the racing budget is coming from a brand?

Jaime Puig - In & Out Motorsport

Jaime Puig - How to chose which teams to sponsor?

Jaime Puig - Value to the teams

Jaime Puig - How to approach sponsors as car manufacture?

Jaime Puig - What a brand in looking in the motorsport?

Jaime Puig - Hospitality importance

Jaime Puig - Partnerships outside the industry

Gaston Garcia - What is happening inside an hospitality / How teams are using the hospitality

*Motorsport is dangerous!

*Mistakes and how to deal with them - Andrea Adamo

*Mistakes Advice - Roger Kohler

*Andrea Adamo advice

*Don't be scared to ask for advice - Jaime Puig

*Skills for a managing position - Handan

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