DIGITAL MEDIA MARKETING SPONSORSHIP
STOP DOING THE SAME OVER AND OVER WITH NO RESULTS. Create your Media and Marketing strategy. Find and secure sponsors with the correct tools.
Learn direct from the best experts in the motorsport digital marketing sponsorship industry
Welcome to The Motorsport MBA (Digital Media Marketing Sponsorship)
What you should know before you start
How does the course work?FREE PREVIEW
What it is the Motorsport Digital Media Marketing Sponsorship Program
Syllabus - Digital Media Marketing Sponsorship
The Motorsport MBA Networking and community
Join our LinkedIn group
ANNEX - Introduction to the module
PDF ANNEX - KEY CONCEPTS CLIENTS AND TARGET MARKET
What is Marketing?
The master of segmentation
From segments to Customer Personas
Key concepts customers and objective market
What do you have to know about your clients
Who to target?
*Williams Racing case - Value to the customer - targeting
Targeting and NICHE strategies
*SQN - targeting, value, evaluation
*MOTUL case- Data collection to improve customer products
Who to contact? Early adopters!
Who to target? People who are NOT looking for
Intro Size matters
Who to target? Size matters
QUIZ (15 questions)
PDF ANNEX - KEY CONCEPTS HOW TO CREATE WINNER VALUE PROPOSALS
*CHCKRD case - Value
People want important things
The value curve
Creating differentiated proposals
PDF ANNEX - HOW TO CREATE DISRUPTIVE VALUE PROPOSITIONS AND FIND YOUR BLUE OCEAN
How to create your blue ocean
*TCR case - Blue ocean
Blue Ocean key points
*Electric GT case - blue ocean
QUIZ (21 questions) CHECK
PDF ANNEX - KEY CONCEPTS OF SELLING IN A IRRESISTIBLE WAY
Laws of persuasion
*CHCKRD - FOMO
10 commandments to sell in an irresistible way
Enter the conversation in the customer's mind
Tips to generate intrigue and curiosity (12min)
How to create a lead magnet
Create a story, use Brandscript (13min)
how to create a website
QUIZ (20 questions)
PDF ANNEX - KEY CONCEPTS MARKETING BASICS
Marketing strategy process (11min)
Marketing Strategy process 2 (4Ps)
*MOTUL case - 4Ps
What is branding?
*MOTUL case - Visibility
Pricing: different strategies
QUIZ (16 questions)
PDF ANNEX - KEY CONCEPTS DIGITAL MARKETING
Comprehensive vision of the funnel (11min)
Attraction strategies: inbound and outbound
Criteria for channel selection
*Alfa Romeo Racing Orlen - Important channel selection (12min)
Attraction strategies:social networks + OUTBOUND (11min)
Social media advertising (12min)
Social Media Trends
QUIZ (17 questions)
PDF-Marketing - Sponsorship
*CUPRA case - Racing is a marketing tool
*Alfa Romeo Racing Orlen Social media - How to make it work (12min)
Digital Media (17min)
*Alfa Romeo Racing Orlen - Media tips
Branding & Hospitality
*Hospitality case - how is use it
*CUPRA case - Branding
*Formula E Sales business model
*LCR - the "WOW" marketing
*LCR - How to find sponsors?
*SQN case - Finding sponsors (13min)
Sponsor's Key concepts
*SQN case - how to approach? (13min)
*MOTUL - Sponsorship selection
*Williams Racing - How to create a powerful proposal?
*Williams Racing - Key points to find and keep sponsors
Guide - F1 Strategic plan presentation
QUIZ (8 questions)
Intro - Bonus
Intro Rodrigo Furtado
Rodrigo Furtado - How really woks commercial partnerships in F1 (image problem)
Rodrigo Furtado - How you can help a brand by joining a F1 team
Rodrigo Furtado - Key points to bring new sponsors
Rodrigo Furtado - How to create a tailor made proposal
Rodrigo Furtado - Bespoke / how to approach a sponsor
Rodrigo Furtado - Team incomes
Rodrigo Furtado - Key skills for commercial partnerships role
Rodrigo Furtado - What do you need to be here?
Rodrigo Furtado - Why sponsors are switching teams
Rodrigo Furtado - Advice
Lucio Cecchinello - How to start... (passion)
Lucio Cecchinello - Key points for managing a MotoGP Team
Lucio Cecchinello - Follow your dreams
Lucio Cecchinello - How to find sponsors?
Lucio Cecchinello - Marketing concepts
Lucio Cecchinello - The "WOW" Experience
Pedro Cebrian - Intro and my job as...
Pedro Cebrian - How works the media in a F1 Team?
Pedro Cebrian - Make sure you are align with every body
Pedro Cebrian - Engagement (the secrets)
Pedro Cebrian - How much media is related to marketing side?
Pedro Cebrian - Important Channels / Content Edit / Drivers accounts
Pedro Cebrian - Quality VS Quantity
Pedro Cebrian - Advice Digital Management
Pedro Cebrian - Advice to enter i to the motorsport
Claire Ritchie - Business model / finding sponsors
Claire Ritchie - Sponsor evaluation
Claire Ritchie - how do you find sponsorship?
Romain Grabowski -New marketing strategies
Romain Grabowski - As a Sponsor, how do you decide who to sponsor?
Romain Grabowski - Where to put the money?
Romain Grabowski - Marketing campaigns
Romain Grabowski - Season marketing budget
Romain Grabowski - 4Ps
Romain Grabowski - How to start int his world
Tom Phillips - Head of communications Formula E Team
Tom Phillips - Sponsor integration partners
Tom Phillips - Race week PRE-DURING-POST comunications
Tom Phillips - How works and importance of Press Release
Tom Phillips - Differences of communication between race teams and promotrrs
Tom Phillips - Guidelines rules / posting
Tom Phillips - Media Quality vs Quantity
Tom Phillips - Experience to get in to Motorsports
Jaime Puig - From where the racing budget is coming from a brand?
Jaime Puig - In & Out Motorsport
Jaime Puig - How to chose which teams to sponsor?
Jaime Puig - Value to the teams
Jaime Puig - How to approach sponsors as car manufacture?
Jaime Puig - What a brand in looking in the motorsport?
Jaime Puig - Hospitality importance
Jaime Puig - Partnerships outside the industry
Gaston Garcia - What is happening inside an hospitality / How teams are using the hospitality
*Motorsport is dangerous!
*Mistakes and how to deal with them - Andrea Adamo
*Mistakes Advice - Roger Kohler
*Andrea Adamo advice
*Don't be scared to ask for advice - Jaime Puig
*Skills for a managing position - Handan
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