MBA MOTORSPORT LEADERSHIP
A full MBA to manage or create any business. And all insides to how manage a Team or Company in the Motorsport industry. For this reason The Motorsport MBA give you a 360ºvison in the Motorsport business management world.
A full MBA to manage or create any business. And all insides to how manage a Team or Company in the Motorsport industry. For this reason The Motorsport MBA give you a 360ºvison in the Motorsport business management world Learn from the best in the world in every field. Only 10 min. a day. Don’t sacrifice your daily routine! Thousands of #TheMotorsportMBAs are achieving their professional goals: becoming Team Managers, level up their careers, become successful entrepreneurs, scale their businesses, the list goes on… Join one of the fastest of the world’s fastest growing Motorsport business networks. If for any reason you’re not satisfied with the program during your first 7 days, we’ll refund your money. No questions asked.
Welcome to The Motorsport MBA
What you should know before you start
Syllabus - The Motorsport MBA
How does the course work?
FREE PREVIEWHow do we support you?
The Motorsport MBA Networking and community
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ANNEX - Introduction to the module
ANNEX pdf - Business Model Canvas
Intro to Business Model Canvas (12min)
Business Model Canvas (Alpinestars example)
*AL Kamel case - Canvas (17min)
*TCR - Innovation case
Types of revenue streams
*SQN case - business model
Digital business models
Factors for analysis in a business model
Distribution channels
*MOTUL case distribution channels
*Al Kamel case study - Analysis
*TCR case study - Analysis
PDF ANNEX -SOME FACTORS FOR ANALYSIS IN A BUSINESS MODEL
*Federation business model
PDF ANNEX - KEY CONCEPTS PLATFORMS
Intro
Intro to platforms vs linear
Platforms vs linear models
*CHCKRD case platform
PDF ANNEX - MAIN METRICS GROWTH ENGINES
Main metrics - unit economies
PDF ANEEX - TYPES OF GROWTH ENGINES
Growth Engines (15min)
The SaaS Model
QUIZ Digital platform & Growth engines (31 questions)
PDF ANNEX - 5 KEY CONCEPTS CLIENTS AND TARGET MARKET
What is Marketing?
The master of segmentation
From segments to Customer Personas
Key concepts customers and objective market
What do you have to know about your clients
Who to target?
*Williams Racing case - Value to the customer - targeting
Targeting and NICHE strategies
*SQN - targeting, value, evaluation
*MOTUL case- Data collection to improve customer products
Focus-Quiz
Who to contact? Early adopters!
Who to target? People who are NOT looking for
Intro Size matters
Who to target? Size matters
QUIZ (15 questions)
PDF ANNEX - KEY CONCEPTS HOW TO CREATE WINNER VALUE PROPOSALS
Value proposition
*CHCKRD case - Value
People want important things
The value curve
Creating differentiated proposals
PDF ANNEX - HOW TO CREATE DISRUPTIVE VALUE PROPOSITIONS AND FIND YOUR BLUE OCEAN
How to create your blue ocean
*TCR case - Blue ocean
Blue Ocean key points
*Electric GT case - blue ocean
QUIZ (21 questions) CHECK
PDF ANNEX - KEY CONCEPTS OF SELLING IN A IRRESISTIBLE WAY
Laws of persuasion
*CHCKRD - FOMO
10 commandments to sell in an irresistible way
Enter the conversation in the customer's mind
Tips to generate intrigue and curiosity (12min)
How to create a lead magnet
Create a story, use Brandscript (13min)
how to create a website
QUIZ (20 questions)
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