The Motorsport MBA Registration is now open

A full MBA to manage or create any business. And all insides to how manage a Team or Company in the Motorsport industry. For this reason The Motorsport MBA give you a 360ºvison in the Motorsport business management world Learn from the best in the world in every field. Only 10 min. a day. Don’t sacrifice your daily routine! Thousands of #TheMotorsportMBAs are achieving their professional goals: becoming Team Managers, level up their careers, become successful entrepreneurs, scale their businesses, the list goes on… Join one of the fastest of the world’s fastest growing Motorsport business networks. If for any reason you’re not satisfied with the program during your first 7 days, we’ll refund your money. No questions asked.

  • 1

    1) WHAT YOU SHOULD KNOW BEFORE STARTING

    • Welcome to The Motorsport MBA

    • What you should know before you start

    • Syllabus - The Motorsport MBA

    • How does the course work?

      FREE PREVIEW
    • How do we support you?

    • The Motorsport MBA Networking and community

    • Join our LinkedIn group

    • We want to know you better!

    • Meet the Founder in our welcome webinar with one of ours collaborators

  • 2

    2) BUSINESS MODELS - Analysis and generation of business models

    • ANNEX - Introduction to the module

    • ANNEX pdf - Business Model Canvas

    • Intro to Business Model Canvas (12min)

    • Business Model Canvas (Alpinestars example)

    • *AL Kamel case - Canvas (17min)

    • *TCR - Innovation case

    • Types of revenue streams

    • *SQN case - business model

    • Digital business models

    • Factors for analysis in a business model

    • Distribution channels

    • *MOTUL case distribution channels

    • *Al Kamel case study - Analysis

    • *TCR case study - Analysis

    • PDF ANNEX -SOME FACTORS FOR ANALYSIS IN A BUSINESS MODEL

    • *Federation business model

  • 3

    3) BUSINESS MODELS - Platforms & Growth engines

    • PDF ANNEX - KEY CONCEPTS PLATFORMS

    • Intro

    • Intro to platforms vs linear

    • Platforms vs linear models

    • *CHCKRD case platform

    • PDF ANNEX - MAIN METRICS GROWTH ENGINES

    • Main metrics - unit economies

    • PDF ANEEX - TYPES OF GROWTH ENGINES

    • Growth Engines (15min)

    • The SaaS Model

    • QUIZ Digital platform & Growth engines (31 questions)

  • 4

    4) BUSINESS & MARKETING FUNDAMENTALS

    • PDF ANNEX - 5 KEY CONCEPTS CLIENTS AND TARGET MARKET

    • What is Marketing?

    • The master of segmentation

    • From segments to Customer Personas

    • Key concepts customers and objective market

    • What do you have to know about your clients

    • Who to target?

    • *Williams Racing case - Value to the customer - targeting

    • Targeting and NICHE strategies

    • *SQN - targeting, value, evaluation

    • *MOTUL case- Data collection to improve customer products

    • Focus-Quiz

    • Who to contact? Early adopters!

    • Who to target? People who are NOT looking for

    • Intro Size matters

    • Who to target? Size matters

    • QUIZ (15 questions)

  • 5

    5) HOW TO CREATE WINNING VALUE PROPOSITIONS

    • PDF ANNEX - KEY CONCEPTS HOW TO CREATE WINNER VALUE PROPOSALS

    • Value proposition

    • *CHCKRD case - Value

    • People want important things

    • The value curve

    • Creating differentiated proposals

    • PDF ANNEX - HOW TO CREATE DISRUPTIVE VALUE PROPOSITIONS AND FIND YOUR BLUE OCEAN

    • How to create your blue ocean

    • *TCR case - Blue ocean

    • Blue Ocean key points

    • *Electric GT case - blue ocean

    • QUIZ (21 questions) CHECK

  • 6

    6) THE POWER OF SELLING

    • PDF ANNEX - KEY CONCEPTS OF SELLING IN A IRRESISTIBLE WAY

    • Laws of persuasion

    • *CHCKRD - FOMO

    • 10 commandments to sell in an irresistible way

    • Enter the conversation in the customer's mind

    • Tips to generate intrigue and curiosity (12min)

    • How to create a lead magnet

    • Create a story, use Brandscript (13min)

    • how to create a website

    • QUIZ (20 questions)

  • 7

    7) MARKETING BASICS

    • PDF ANNEX - KEY CONCEPTS MARKETING BASICS

    • Marketing strategy process (11min)

    • Marketing Strategy process 2 (4Ps)

    • *MOTUL case - 4Ps

    • What is branding?

    • *MOTUL case - Visibility

    • Pricing: different strategies

    • SWOT

    • SWOT strategies

    • Product portfolio

    • QUIZ (16 questions)

  • 8

    8) STRATEGY

    • Attractive (Porter's 5 Forces)

    • Barriers to entry

    • *Formula E Case - Barriers to entry

    • *Hospitality case - Barriers to entry

    • *FIM case - Barriers to entry

    • Economies of scale (13min)

    • *Hospitality case - economies of scale

    • Advantages of Economies of Scale

    • *TCR case - economies of scale

    • *CUPRA case - economies of scale

    • Product Life Cycle

    • Competitive structure of a sector: concentration

    • Competitive structure of a sector

    • Macro-environment analysis

    • *Formula E case - Political factors

    • QUIZ (19 questions)

  • 9

    9) COMPETITIVE STRATEGY

    • PDF ANNEX - Intro Competitive strategies

    • PDF ANNEX - COMPETITIVE STRATEGIES

    • Generic strategies

    • Competitive Strategies

    • Market Penetration (12min)

    • Cost leadership Strategy

    • Differentiation

    • Focus strategy - Niche

    • Best cost strategy and network effect

    • 12 Key Concepts Growth strategies

    • Ansoff growth strategies

    • Ansoff growth strategies (Monster Energy)

    • Ansoff quick QUIZ (5 questions)

    • Organic vs Inorganic & Corporate growth strategies

    • Vertical integration strategy

    • QUIZ (14 questions)

  • 10

    10) LEAN STARTUP

    • PDF ANNEX - INTRO Lean startup

    • PDF ANNEX - LEAN STARTUP KEY CONCEPTS

    • Innovate vs compete

    • Road to failure

    • How to identify hypotheses

    • PDF ANNEX - LEAN CANVAS

    • How to validate hypotheses with quick experiments (11min)

    • *CHCKRD - Validating your business idea

    • MVP quick experiments (13min)

    • *Hospitality - Surveys

    • How to do MVP interviews (13min)

    • Lean metrics

    • Follow or Pivot

    • *AIR RACE E case - How identify the need in the market

    • PDF ANNEX - OBJECTIVE - Is it for you?

    • QUIZ (10 questions)

  • 11

    11) ENTREPRENEURSHIP

    • The key is to be prepared

    • *AIR RACE E case - be prepared

    • What you should know to succeed

    • Focus: medium-term career

    • Choose a project that is for you

    • Startup

    • Self-employed companies

    • REFLECTIONS

  • 12

    12) FINANCING

    • PDF ANNEX - INTRO Financing - How works

    • PDF ANNEX - SOURCES OF FUNDING

    • Sources of funding (13min)

    • *Formula E case - Initial Investors

    • *CHCKRD - financing

    • Phases or stages of financing (15min)

    • *Electric GT case - Financing

    • Investor's mind & Sell your project (13min)

    • The structure of your Pitch Deck

    • Investor in a F1 teams objectives

    • PDF ANNEX - INTRO How to target investors

    • PDF ANNEX - ELEVATOR PITCH TEMPLATES FOR A STARTUP

    • PDF ANNEX - PITCH DECK STRUCTURE

    • QUIZ (13 questions)

  • 13

    13) DIGITAL MARKETING STRATEGIES

    • PDF ANNEX - KEY CONCEPTS DIGITAL MARKETING

    • Comprehensive vision of the funnel (11min)

    • Attraction strategies: inbound and outbound

    • Criteria for channel selection

    • *Alfa Romeo Racing Orlen - Important channel selection (12min)

    • Attraction strategies:social networks + OUTBOUND (11min)

    • Attraction strategies:INBOUND

    • Conversion Ratios

    • Social media advertising (12min)

    • Social Media Trends

    • QUIZ (17 questions)

  • 14

    14) LEADERSHIP, CULTURE AND ORGANIZATION

    • PDF ANNEX - LEADERSHIP ORGANIZATION MBA

    • Mission, vision and values

    • The 8 key questions

    • What is a leader - Leadership styles (11min)

    • Business culture

    • Types of organizational structures

    • OKR

    • PDF ANNEX - INTRO Project Management AGILE

    • What is Agile - Scrum (13min)

    • ACCOUNTING - Balance

    • PDF ANNEX - BALANCE OF SITUATION & ACCOUNT DETAIL

  • 15

    15) HUMAN CAPITAL MANAGEMENT

    • PDF ANNEX - INTRO Human Capital Management

    • Identification of needs

    • The candidate selection process (15min)

    • Selection Process

    • Job interview Tips

    • Remuneration formulas

    • QUIZ (19 questions)

  • 16

    ***MOTORSPORT MANAGEMENT***

    • What it is the Motorsport Managment?

    • What you will find in the Motorsport Management?

    • Before we start

  • 17

    1) MOTORSPORTS BASICS EXPLAINED

    • Introduction

    • Races

    • *Hyundai Motorsport - What a winning team should have

    • Business

    • R&D

    • Passion

    • Management

    • *CUPRA - what really means Motorsport Management

    • *Roger from ABT - Team Manager key points

  • 18

    2) TEAMS

    • PDF-Different Teams

    • INTRO Different Race Teams

    • Different Teams, how they work? FACTORY

    • *CUPRA case - How do you chose a racing car?

    • Semi Factory Teams

    • Semi Factory Teams 2

    • Private Teams

    • Teams Recap

    • *LCR case - Team

    • *ABT case - Team

    • *WRT case - Team

    • PPTX - Team Structure sample presentation

    • PDF-Team structure - Team Managers

  • 19

    3) KEY CONCEPTS TO SET UP A TEAM?

    • PDF-Employment types

    • PDF-Race day by day

    • Intro & Budget

    • *ABT case - key points

    • when + where + what /rules FIM FIA/Race vehicles/Team staff

    • *How to enter in a championship (MotoGP)

    • *CUPRA case - How to take as much advantage as possible?!

    • *Alfa Romeo Racing Orlen F1 case - Grey areas

    • Team Structure + Drivers-Riders

    • Sponsors + social +race Calendar + recap

    • Teams Structure - Selection Team Members

    • *Hyundai Motorsport case - Team structure

    • *CUPRA case - Team structure and roles

    • What a team needs

    • Race day by day 1

    • Race Day by day 2

    • The PDCA method

    • EXCEL - PDCA sample

    • *Formula E case. - Rent vs buy - why?

    • *Formula E case - Be Local

    • PDF-How set up a Team

    • QUIZ (10 questions)

  • 20

    4) TRAVEL

    • PDF-travel plan

    • Intro Travel Plan (Day by Day)

    • Travel plan

    • *HRC travel (MotoGP case)

    • Race Calendar

    • Team Staff Documentation

    • *Dedicated services

    • *Team clothing - Ruben

  • 21

    5) LOGISTICS

    • PDF-Logistics Shipments

    • *Coordinator - Ruben

    • Shipments Intro

    • *FORMULA E case - Logistics key points

    • *Equipment check - Ruben

    • Shipments types

    • *MotoGP Logistics - Ruben

    • Shipment documentation

    • *Logistics Key points before do anything

    • Logistic supplier

    • Shipment docs RECAP (15min)

    • *Logistics important points

    • Shipment Insurances

    • *Bonus CUPRA case - Logistics

    • QUIZ (16 questions)

  • 22

    6) TECHNICAL SIDE

    • Technical side

    • *LCR case - Importance of technical side being a private team

    • *R&D, testing and other managing aspects

    • *R&D development and direction

    • *Why a F1 team is more competitive than another one?

    • *Meetings & debriefings for technical side

  • 23

    7) MARKETING

    • PDF-Marketing - Sponsorship

    • *CUPRA case - Racing is a marketing tool

    • Intro

    • *Alfa Romeo Racing Orlen Social media - How to make it work (12min)

    • Digital Media (17min)

    • *Alfa Romeo Racing Orlen - Media tips

    • Sales

    • Branding & Hospitality

    • *Hospitality case - how is use it

    • *CUPRA case - Branding

    • *Formula E Sales business model

    • *LCR - the "WOW" marketing

    • Press release

  • 24

    8) SPONSORSHIP

    • Sponsors

    • *LCR - How to find sponsors?

    • *SQN case - Finding sponsors (13min)

    • Sponsor's Key concepts

    • *SQN case - how to approach? (13min)

    • *MOTUL - Sponsorship selection

    • Presentation

    • *Williams Racing - How to create a powerful proposal?

    • *Williams Racing - Key points to find and keep sponsors

    • Guide - F1 Strategic plan presentation

    • QUIZ (8 questions)

  • 25

    9) MANAGEMENT LEADERSHIP

    • PDF-Managing Tips

    • *Managing people - Vincent Vosse

    • Time Managing tips

    • *LCR case -Key points for managing a Team

    • *Cupra case - Win as a Team!

    • External relationships - Teams/organizer/Promoter Relationship

    • Brand/Factory/shareholders relationships

    • *Andrea Adamo - Team Principal role

    • Workshop prep + race prep

    • Meetings

    • *Beat Zehnder - Meetings with different departments

    • Budget – breaking down the budget

    • *LCR - Budget management

    • Core Roles to run a team

    • Cruise Control

    • *Beat Zehnder F1 Team Manager - what you are dealing with

    • EXCEL - Budget season sample

    • QUIZ (9 questions)

  • 26

    10) CONTRACTS

    • Staff contracts

    • *CUPRA case - Drivers and team contracts

    • Riders/Drivers contracts

    • *Diego contract key points

    • *Diego - personal MotoGP rider manager

    • *Alfa Romeo Racing Orlen - Contracts

    • Crew/staff/mechanic base contract

    • Driver/Rider base contract

    • QUIZ (6 questions)

  • 27

    11) ENTREPRENEURSHIP

    • *ROGER - Transition from Engineer to Head of Team Management

    • Start your project

    • Projects Analysis (Formula E - Extreme E - MotoE - Moto2 - Cups...)

    • *How does a Promotion Cup work? - Handan

  • 28

    >FINAL REVIEW<

    • *Motorsport is dangerous!

    • *Mistakes and how to deal with them - Andrea Adamo

    • *Mistakes Advice - Roger Kohler

    • *Andrea Adamo advice

    • *Don't be scared to ask for advice - Jaime Puig

    • *Skills for a managing position - Handan

    • Join and share!

    • What's next?

    • We support you in your project

€750 special price!

FALL PROMOTION (promo code FALL2021). Once 10 spots are left price will rise to €850

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