MBA MOTORSPORT LEADERSHIP
A full MBA to manage or create any business. And all insides to how manage a Team or Company in the Motorsport industry. For this reason The Motorsport MBA give you a 360ºvison in the Motorsport business management world.
A full MBA to manage or create any business. And all insides to how manage a Team or Company in the Motorsport industry. For this reason The Motorsport MBA give you a 360ºvison in the Motorsport business management world Learn from the best in the world in every field. Only 10 min. a day. Don’t sacrifice your daily routine! Thousands of #TheMotorsportMBAs are achieving their professional goals: becoming Team Managers, level up their careers, become successful entrepreneurs, scale their businesses, the list goes on… Join one of the fastest of the world’s fastest growing Motorsport business networks. If for any reason you’re not satisfied with the program during your first 7 days, we’ll refund your money. No questions asked.
Welcome to The Motorsport MBA
What you should know before you start
Syllabus - The Motorsport MBA
How does the course work?
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The Motorsport MBA Networking and community
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ANNEX - Introduction to the module
ANNEX pdf - Business Model Canvas
Intro to Business Model Canvas (12min)
Business Model Canvas (Alpinestars example)
*AL Kamel case - Canvas (17min)
*TCR - Innovation case
Types of revenue streams
*SQN case - business model
Digital business models
Factors for analysis in a business model
Distribution channels
*MOTUL case distribution channels
*Al Kamel case study - Analysis
*TCR case study - Analysis
PDF ANNEX -SOME FACTORS FOR ANALYSIS IN A BUSINESS MODEL
*Federation business model
PDF ANNEX - KEY CONCEPTS PLATFORMS
Intro
Intro to platforms vs linear
Platforms vs linear models
*CHCKRD case platform
PDF ANNEX - MAIN METRICS GROWTH ENGINES
Main metrics - unit economies
PDF ANEEX - TYPES OF GROWTH ENGINES
Growth Engines (15min)
The SaaS Model
QUIZ Digital platform & Growth engines (31 questions)
PDF ANNEX - 5 KEY CONCEPTS CLIENTS AND TARGET MARKET
What is Marketing?
The master of segmentation
From segments to Customer Personas
Key concepts customers and objective market
What do you have to know about your clients
Who to target?
*Williams Racing case - Value to the customer - targeting
Targeting and NICHE strategies
*SQN - targeting, value, evaluation
*MOTUL case- Data collection to improve customer products
Focus-Quiz
Who to contact? Early adopters!
Who to target? People who are NOT looking for
Intro Size matters
Who to target? Size matters
QUIZ (15 questions)
PDF ANNEX - KEY CONCEPTS HOW TO CREATE WINNER VALUE PROPOSALS
Value proposition
*CHCKRD case - Value
People want important things
The value curve
Creating differentiated proposals
PDF ANNEX - HOW TO CREATE DISRUPTIVE VALUE PROPOSITIONS AND FIND YOUR BLUE OCEAN
How to create your blue ocean
*TCR case - Blue ocean
Blue Ocean key points
*Electric GT case - blue ocean
QUIZ (21 questions) CHECK
PDF ANNEX - KEY CONCEPTS OF SELLING IN A IRRESISTIBLE WAY
Laws of persuasion
*CHCKRD - FOMO
10 commandments to sell in an irresistible way
Enter the conversation in the customer's mind
Tips to generate intrigue and curiosity (12min)
How to create a lead magnet
Create a story, use Brandscript (13min)
how to create a website
QUIZ (20 questions)
PDF ANNEX - KEY CONCEPTS MARKETING BASICS
Marketing strategy process (11min)
Marketing Strategy process 2 (4Ps)
*MOTUL case - 4Ps
What is branding?
*MOTUL case - Visibility
Pricing: different strategies
SWOT
SWOT strategies
Product portfolio
QUIZ (16 questions)
Attractive (Porter's 5 Forces)
Barriers to entry
*Formula E Case - Barriers to entry
*Hospitality case - Barriers to entry
*FIM case - Barriers to entry
Economies of scale (13min)
*Hospitality case - economies of scale
Advantages of Economies of Scale
*TCR case - economies of scale
*CUPRA case - economies of scale
Product Life Cycle
Competitive structure of a sector: concentration
Competitive structure of a sector
Macro-environment analysis
*Formula E case - Political factors
QUIZ (19 questions)
PDF ANNEX - Intro Competitive strategies
PDF ANNEX - COMPETITIVE STRATEGIES
Generic strategies
Competitive Strategies
Market Penetration (12min)
Cost leadership Strategy
Differentiation
Focus strategy - Niche
Best cost strategy and network effect
12 Key Concepts Growth strategies
Ansoff growth strategies
Ansoff growth strategies (Monster Energy)
Ansoff quick QUIZ (5 questions)
Organic vs Inorganic & Corporate growth strategies
Vertical integration strategy
QUIZ (14 questions)
PDF ANNEX - INTRO Lean startup
PDF ANNEX - LEAN STARTUP KEY CONCEPTS
Innovate vs compete
Road to failure
How to identify hypotheses
PDF ANNEX - LEAN CANVAS
How to validate hypotheses with quick experiments (11min)
*CHCKRD - Validating your business idea
MVP quick experiments (13min)
*Hospitality - Surveys
How to do MVP interviews (13min)
Lean metrics
Follow or Pivot
*AIR RACE E case - How identify the need in the market
PDF ANNEX - OBJECTIVE - Is it for you?
QUIZ (10 questions)
The key is to be prepared
*AIR RACE E case - be prepared
What you should know to succeed
Focus: medium-term career
Choose a project that is for you
Startup
Self-employed companies
REFLECTIONS
PDF ANNEX - INTRO Financing - How works
PDF ANNEX - SOURCES OF FUNDING
Sources of funding (13min)
*Formula E case - Initial Investors
*CHCKRD - financing
Phases or stages of financing (15min)
*Electric GT case - Financing
Investor's mind & Sell your project (13min)
The structure of your Pitch Deck
Investor in a F1 teams objectives
PDF ANNEX - INTRO How to target investors
PDF ANNEX - ELEVATOR PITCH TEMPLATES FOR A STARTUP
PDF ANNEX - PITCH DECK STRUCTURE
QUIZ (13 questions)
PDF ANNEX - KEY CONCEPTS DIGITAL MARKETING
Comprehensive vision of the funnel (11min)
Attraction strategies: inbound and outbound
Criteria for channel selection
*Alfa Romeo Racing Orlen - Important channel selection (12min)
Attraction strategies:social networks + OUTBOUND (11min)
Attraction strategies:INBOUND
Conversion Ratios
Social media advertising (12min)
Social Media Trends
QUIZ (17 questions)
PDF ANNEX - LEADERSHIP ORGANIZATION MBA
Mission, vision and values
The 8 key questions
What is a leader - Leadership styles (11min)
Business culture
Types of organizational structures
OKR
PDF ANNEX - INTRO Project Management AGILE
What is Agile - Scrum (13min)
ACCOUNTING - Balance
PDF ANNEX - BALANCE OF SITUATION & ACCOUNT DETAIL
PDF ANNEX - INTRO Human Capital Management
Identification of needs
The candidate selection process (15min)
Selection Process
Job interview Tips
Remuneration formulas
QUIZ (19 questions)
What it is the Motorsport Managment?
What you will find in the Motorsport Management?
Before we start
Introduction
Races
*Hyundai Motorsport - What a winning team should have
Business
R&D
Passion
Management
*CUPRA - what really means Motorsport Management
*Roger from ABT - Team Manager key points
PDF-Different Teams
INTRO Different Race Teams
Different Teams, how they work? FACTORY
*CUPRA case - How do you chose a racing car?
Semi Factory Teams
Semi Factory Teams 2
Private Teams
Teams Recap
*LCR case - Team
*ABT case - Team
*WRT case - Team
PPTX - Team Structure sample presentation
PDF-Team structure - Team Managers
PDF-Employment types
PDF-Race day by day
Intro & Budget
*ABT case - key points
when + where + what /rules FIM FIA/Race vehicles/Team staff
*How to enter in a championship (MotoGP)
*CUPRA case - How to take as much advantage as possible?!
*Alfa Romeo Racing Orlen F1 case - Grey areas
Team Structure + Drivers-Riders
Sponsors + social +race Calendar + recap
Teams Structure - Selection Team Members
*Hyundai Motorsport case - Team structure
*CUPRA case - Team structure and roles
What a team needs
Race day by day 1
Race Day by day 2
The PDCA method
EXCEL - PDCA sample
*Formula E case. - Rent vs buy - why?
*Formula E case - Be Local
PDF-How set up a Team
QUIZ (10 questions)
PDF-travel plan
Intro Travel Plan (Day by Day)
Travel plan
*HRC travel (MotoGP case)
Race Calendar
Team Staff Documentation
*Dedicated services
*Team clothing - Ruben
PDF-Logistics Shipments
*Coordinator - Ruben
Shipments Intro
*FORMULA E case - Logistics key points
*Equipment check - Ruben
Shipments types
*MotoGP Logistics - Ruben
Shipment documentation
*Logistics Key points before do anything
Logistic supplier
Shipment docs RECAP (15min)
*Logistics important points
Shipment Insurances
*Bonus CUPRA case - Logistics
QUIZ (16 questions)
Technical side
*LCR case - Importance of technical side being a private team
*R&D, testing and other managing aspects
*R&D development and direction
*Why a F1 team is more competitive than another one?
*Meetings & debriefings for technical side
PDF-Marketing - Sponsorship
*CUPRA case - Racing is a marketing tool
Intro
*Alfa Romeo Racing Orlen Social media - How to make it work (12min)
Digital Media (17min)
*Alfa Romeo Racing Orlen - Media tips
Sales
Branding & Hospitality
*Hospitality case - how is use it
*CUPRA case - Branding
*Formula E Sales business model
*LCR - the "WOW" marketing
Press release
Sponsors
*LCR - How to find sponsors?
*SQN case - Finding sponsors (13min)
Sponsor's Key concepts
*SQN case - how to approach? (13min)
*MOTUL - Sponsorship selection
Presentation
*Williams Racing - How to create a powerful proposal?
*Williams Racing - Key points to find and keep sponsors
Guide - F1 Strategic plan presentation
QUIZ (8 questions)
PDF-Managing Tips
*Managing people - Vincent Vosse
Time Managing tips
*LCR case -Key points for managing a Team
*Cupra case - Win as a Team!
External relationships - Teams/organizer/Promoter Relationship
Brand/Factory/shareholders relationships
*Andrea Adamo - Team Principal role
Workshop prep + race prep
Meetings
*Beat Zehnder - Meetings with different departments
Budget – breaking down the budget
*LCR - Budget management
Core Roles to run a team
Cruise Control
*Beat Zehnder F1 Team Manager - what you are dealing with
EXCEL - Budget season sample
QUIZ (9 questions)
Staff contracts
*CUPRA case - Drivers and team contracts
Riders/Drivers contracts
*Diego contract key points
*Diego - personal MotoGP rider manager
*Alfa Romeo Racing Orlen - Contracts
Crew/staff/mechanic base contract
Driver/Rider base contract
QUIZ (6 questions)
*ROGER - Transition from Engineer to Head of Team Management
Start your project
Projects Analysis (Formula E - Extreme E - MotoE - Moto2 - Cups...)
*How does a Promotion Cup work? - Handan
*Motorsport is dangerous!
*Mistakes and how to deal with them - Andrea Adamo
*Mistakes Advice - Roger Kohler
*Andrea Adamo advice
*Don't be scared to ask for advice - Jaime Puig
*Skills for a managing position - Handan
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