Welcome to The Motorsport MBA

What you should know before you start

Syllabus - The Motorsport MBA

How do we support you?

The Motorsport MBA Networking and community

Join our LinkedIn group

ANNEX - Introduction to the module

ANNEX pdf - Business Model Canvas

Intro to Business Model Canvas (12min)

Business Model Canvas (Alpinestars example)

*AL Kamel case - Canvas (17min)

*TCR - Innovation case

Types of revenue streams

*SQN case - business model

Digital business models

Factors for analysis in a business model

Distribution channels

*MOTUL case distribution channels

*Al Kamel case study - Analysis

*TCR case study - Analysis

PDF ANNEX -SOME FACTORS FOR ANALYSIS IN A BUSINESS MODEL

*Federation business model

PDF ANNEX - KEY CONCEPTS PLATFORMS

Intro

Intro to platforms vs linear

Platforms vs linear models

*CHCKRD case platform

PDF ANNEX - MAIN METRICS GROWTH ENGINES

Main metrics - unit economies

PDF ANEEX - TYPES OF GROWTH ENGINES

Growth Engines (15min)

The SaaS Model

QUIZ Digital platform & Growth engines (31 questions)

PDF ANNEX - 5 KEY CONCEPTS CLIENTS AND TARGET MARKET

What is Marketing?

The master of segmentation

From segments to Customer Personas

Key concepts customers and objective market

What do you have to know about your clients

Who to target?

*Williams Racing case - Value to the customer - targeting

Targeting and NICHE strategies

*SQN - targeting, value, evaluation

*MOTUL case- Data collection to improve customer products

Focus-Quiz

Who to contact? Early adopters!

Who to target? People who are NOT looking for

Intro Size matters

Who to target? Size matters

QUIZ (15 questions)

PDF ANNEX - KEY CONCEPTS HOW TO CREATE WINNER VALUE PROPOSALS

Value proposition

*CHCKRD case - Value

People want important things

The value curve

Creating differentiated proposals

PDF ANNEX - HOW TO CREATE DISRUPTIVE VALUE PROPOSITIONS AND FIND YOUR BLUE OCEAN

How to create your blue ocean

*TCR case - Blue ocean

Blue Ocean key points

*Electric GT case - blue ocean

QUIZ (21 questions) CHECK

PDF ANNEX - KEY CONCEPTS OF SELLING IN A IRRESISTIBLE WAY

Laws of persuasion

*CHCKRD - FOMO

10 commandments to sell in an irresistible way

Enter the conversation in the customer's mind

Tips to generate intrigue and curiosity (12min)

How to create a lead magnet

Create a story, use Brandscript (13min)

how to create a website

QUIZ (20 questions)

PDF ANNEX - KEY CONCEPTS MARKETING BASICS

Marketing strategy process (11min)

Marketing Strategy process 2 (4Ps)

*MOTUL case - 4Ps

What is branding?

*MOTUL case - Visibility

Pricing: different strategies

SWOT

SWOT strategies

Product portfolio

QUIZ (16 questions)

Attractive (Porter's 5 Forces)

Barriers to entry

*Formula E Case - Barriers to entry

*Hospitality case - Barriers to entry

*FIM case - Barriers to entry

Economies of scale (13min)

*Hospitality case - economies of scale

Advantages of Economies of Scale

*TCR case - economies of scale

*CUPRA case - economies of scale

Product Life Cycle

Competitive structure of a sector: concentration

Competitive structure of a sector

Macro-environment analysis

*Formula E case - Political factors

QUIZ (19 questions)

PDF ANNEX - Intro Competitive strategies

PDF ANNEX - COMPETITIVE STRATEGIES

Generic strategies

Competitive Strategies

Market Penetration (12min)

Cost leadership Strategy

Differentiation

Focus strategy - Niche

Best cost strategy and network effect

12 Key Concepts Growth strategies

Ansoff growth strategies

Ansoff growth strategies (Monster Energy)

Ansoff quick QUIZ (5 questions)

Organic vs Inorganic & Corporate growth strategies

Vertical integration strategy

QUIZ (14 questions)

PDF ANNEX - INTRO Lean startup

PDF ANNEX - LEAN STARTUP KEY CONCEPTS

Innovate vs compete

Road to failure

How to identify hypotheses

PDF ANNEX - LEAN CANVAS

How to validate hypotheses with quick experiments (11min)

*CHCKRD - Validating your business idea

MVP quick experiments (13min)

*Hospitality - Surveys

How to do MVP interviews (13min)

Lean metrics

Follow or Pivot

*AIR RACE E case - How identify the need in the market

PDF ANNEX - OBJECTIVE - Is it for you?

QUIZ (10 questions)

The key is to be prepared

*AIR RACE E case - be prepared

What you should know to succeed

Focus: medium-term career

Choose a project that is for you

Startup

Self-employed companies

REFLECTIONS

PDF ANNEX - INTRO Financing - How works

PDF ANNEX - SOURCES OF FUNDING

Sources of funding (13min)

*Formula E case - Initial Investors

*CHCKRD - financing

Phases or stages of financing (15min)

*Electric GT case - Financing

Investor's mind & Sell your project (13min)

The structure of your Pitch Deck

Investor in a F1 teams objectives

PDF ANNEX - INTRO How to target investors

PDF ANNEX - ELEVATOR PITCH TEMPLATES FOR A STARTUP

PDF ANNEX - PITCH DECK STRUCTURE

QUIZ (13 questions)

PDF ANNEX - KEY CONCEPTS DIGITAL MARKETING

Comprehensive vision of the funnel (11min)

Attraction strategies: inbound and outbound

Criteria for channel selection

*Alfa Romeo Racing Orlen - Important channel selection (12min)

Attraction strategies:social networks + OUTBOUND (11min)

Attraction strategies:INBOUND

Conversion Ratios

Social media advertising (12min)

Social Media Trends

QUIZ (17 questions)

PDF ANNEX - LEADERSHIP ORGANIZATION MBA

Mission, vision and values

The 8 key questions

What is a leader - Leadership styles (11min)

Business culture

Types of organizational structures

OKR

PDF ANNEX - INTRO Project Management AGILE

What is Agile - Scrum (13min)

ACCOUNTING - Balance

PDF ANNEX - BALANCE OF SITUATION & ACCOUNT DETAIL

PDF ANNEX - INTRO Human Capital Management

Identification of needs

The candidate selection process (15min)

Selection Process

Job interview Tips

Remuneration formulas

QUIZ (19 questions)

What it is the Motorsport Managment?

What you will find in the Motorsport Management?

Before we start

Introduction

Races

*Hyundai Motorsport - What a winning team should have

Business

R&D

Passion

Management

*CUPRA - what really means Motorsport Management

*Roger from ABT - Team Manager key points

PDF-Different Teams

INTRO Different Race Teams

Different Teams, how they work? FACTORY

*CUPRA case - How do you chose a racing car?

Semi Factory Teams

Semi Factory Teams 2

Private Teams

Teams Recap

*LCR case - Team

*ABT case - Team

*WRT case - Team

PPTX - Team Structure sample presentation

PDF-Team structure - Team Managers

PDF-Employment types

PDF-Race day by day

Intro & Budget

*ABT case - key points

when + where + what /rules FIM FIA/Race vehicles/Team staff

*How to enter in a championship (MotoGP)

*CUPRA case - How to take as much advantage as possible?!

*Alfa Romeo Racing Orlen F1 case - Grey areas

Team Structure + Drivers-Riders

Sponsors + social +race Calendar + recap

Teams Structure - Selection Team Members

*Hyundai Motorsport case - Team structure

*CUPRA case - Team structure and roles

What a team needs

Race day by day 1

Race Day by day 2

The PDCA method

EXCEL - PDCA sample

*Formula E case. - Rent vs buy - why?

*Formula E case - Be Local

PDF-How set up a Team

QUIZ (10 questions)

PDF-travel plan

Intro Travel Plan (Day by Day)

Travel plan

*HRC travel (MotoGP case)

Race Calendar

Team Staff Documentation

*Dedicated services

*Team clothing - Ruben

PDF-Logistics Shipments

*Coordinator - Ruben

Shipments Intro

*FORMULA E case - Logistics key points

*Equipment check - Ruben

Shipments types

*MotoGP Logistics - Ruben

Shipment documentation

*Logistics Key points before do anything

Logistic supplier

Shipment docs RECAP (15min)

*Logistics important points

Shipment Insurances

*Bonus CUPRA case - Logistics

QUIZ (16 questions)

Technical side

*LCR case - Importance of technical side being a private team

*R&D, testing and other managing aspects

*R&D development and direction

*Why a F1 team is more competitive than another one?

*Meetings & debriefings for technical side

PDF-Marketing - Sponsorship

*CUPRA case - Racing is a marketing tool

Intro

*Alfa Romeo Racing Orlen Social media - How to make it work (12min)

Digital Media (17min)

*Alfa Romeo Racing Orlen - Media tips

Sales

Branding & Hospitality

*Hospitality case - how is use it

*CUPRA case - Branding

*Formula E Sales business model

*LCR - the "WOW" marketing

Press release

Sponsors

*LCR - How to find sponsors?

*SQN case - Finding sponsors (13min)

Sponsor's Key concepts

*SQN case - how to approach? (13min)

*MOTUL - Sponsorship selection

Presentation

*Williams Racing - How to create a powerful proposal?

*Williams Racing - Key points to find and keep sponsors

Guide - F1 Strategic plan presentation

QUIZ (8 questions)

PDF-Managing Tips

*Managing people - Vincent Vosse

Time Managing tips

*LCR case -Key points for managing a Team

*Cupra case - Win as a Team!

External relationships - Teams/organizer/Promoter Relationship

Brand/Factory/shareholders relationships

*Andrea Adamo - Team Principal role

Workshop prep + race prep

Meetings

*Beat Zehnder - Meetings with different departments

Budget – breaking down the budget

*LCR - Budget management

Core Roles to run a team

Cruise Control

*Beat Zehnder F1 Team Manager - what you are dealing with

EXCEL - Budget season sample

QUIZ (9 questions)

Staff contracts

*CUPRA case - Drivers and team contracts

Riders/Drivers contracts

*Diego contract key points

*Diego - personal MotoGP rider manager

*Alfa Romeo Racing Orlen - Contracts

Crew/staff/mechanic base contract

Driver/Rider base contract

QUIZ (6 questions)

*ROGER - Transition from Engineer to Head of Team Management

Start your project

Projects Analysis (Formula E - Extreme E - MotoE - Moto2 - Cups...)

*How does a Promotion Cup work? - Handan

*Motorsport is dangerous!

*Mistakes and how to deal with them - Andrea Adamo

*Mistakes Advice - Roger Kohler

*Andrea Adamo advice

*Don't be scared to ask for advice - Jaime Puig

*Skills for a managing position - Handan

Join and share!

What's next?

We support you in your project